• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Medicom Health HomepageMedicom Health

Contact Us
  • Health Risk Assessments
  • Company
  • Support
    • HRA Management Portal
    • HRA Support Articles
    • Contact Support

Health Risk AssessmentBlog & News

  • Overview
  • Case Studies
  • Blog & News
  • Events & Webinars
  • Support Articles

COVID-19 Outreach:

Simple Steps: High-risk COVID-19 Messaging 

April 1, 2020 Barb Goergen Category: Blog, April Newsletter 2020Tags: COVID-19

Simple Steps: High-risk COVID-19 Messaging 

Many potentially high-risk COVID-19 patients don’t know what to do or who to trust. Certainly, there is a lot of noise out there. As such, it is important that local health systems deliver vital messaging to help them feel safe and be safe.

Early statistics show that those with underlying health conditions like heart disease, diabetes and lung disease are at the highest risk for serious complications and mortality. In addition, adults over 60 seems to be most aggressively impacted. It’s a confusing time for many people. Obviously, people look to their doctors and health systems as their most trusted source for information and support.

Yet, many health systems are stretched beyond capacity with the influx of questions from patients and the public. Fortunately, as a health care marketer, you have the tools to provide targeted information to many in the highest-risk groups.

Use data to identify high-risk targets

For example, our health assessments collect a large amount of consumer data. These types of tools can help identify the high-risk COVID-19 members of your community, even those not in your EMR. Our platform and similar tools can identify people who meet any of these criteria:

    • Are age 60 or older
    • Have self-reported conditions (heart disease, high blood pressure, diabetes, pre-diabetes, COPD, asthma, history of smoking, cancer, etc.)
    • Are in high-risk categories based on their risk assessment results.

Send emails to high-risk COVID-19 groups

A simple email to consumers in these different groups will let them know what steps to take to keep as healthy as possible. This will be a powerful step forward in providing personalized outreach and comfort. Let those people know their health care provider is being proactive. Sometimes, that’s all it takes.

For example, use this opportunity to provide tips on what to do at home. The CDC has these recommendations for high risk groups:

    • Contact your healthcare provider to ask about which extra prescription drugs to have on hand in case there is an outbreak of COVID-19 in your community and you need to stay home for a prolonged period of time.
    • Consider using mail-order for medications, if you cannot get extra medications from your pharmacy.
    • Be sure you have over-the-counter medicines and medical supplies (tissues, etc.) to treat fever and other symptoms. Most people will be able to recover from COVID-19 at home.
    • Have enough household items and groceries on hand to be prepared to stay at home for a period of time.

Adjust online calls-to-action and workflows

Don’t delay on this. Adjust the calls-to-action on your websites to align with evolving treatment workflows as resources dictate. Consumers need you to help them to navigate the shifting health care landscape. Your website needs to be a source of truth. Make sure your patient journeys are up to date.

For instance, it may not be possible for a high-risk COVID-19 patient to come in next week for a consult, but you can offer to provide a call to that person within the next 5-10 business days. Consumers are well aware of the situation facing health systems and will be willing to wait, if there is a plan in place to help them.

We highly recommend our clients spend a few moments adjusting their health assessment follow-up plan emails to align service-line communications with the new reality. Be sure to include special messaging about any changes to testing and visiting policies.

 

In conclusion, your local population, especially high-risk COVID-19 patients, look to you to lead the way on health matters. Leverage your digital tools to keep consumers engaged and up-to-date during this evolving challenge.

 

Barb Goergen

Co-founder

Barb Goergen is one of the co-founders of Medicom Health. She oversees all research and health information activities of program development, assuring scientific accuracy and health literacy of content. Barb has over 30 years of experience developing medical and health education programs. Barb is also President and founding member of the Minnesota chapter of Achievement Rewards for College Scientists. She has a B.S. degree from the University of Michigan.

More by Barb Goergen

Primary Sidebar

  • HRA Overview
  • HRA Strategy
  • HRA Features
  • Path to Success
  • Available HRAs

To see what the health assessments look like:

Try the HRAs

To see the real power of the HRAs and Management Portal:

Request a Demo

Download PDF

We wanted a strong interactive call to action for our marketing campaigns and the Medicom HRAs have been a great solution to increasing our response rates. The risk assessments provide us a way to capture contact information and determine risk level to follow-up with risk-based emails.

By providing more personalized content, we direct people through our marketing funnel and have taken our campaigns and results to the next level. Because of the trackable results, we are using the Medicom HRAs across our 11 OSF HealthCare hospital markets and for numerous disease states.

Tammy Donelson

Vice President, Strategic Marketing

OSF HealthCare

Special pricing offer! Eruptr’s optimized search promotions supercharge Medicom Health HRA traffic & completions. Contact us to learn more.

Footer

Company Posts

Meta Pixel Potential Issue (Facebook Tracking)
Discount Offer on Eruptr Campaigns for Medicom Health HRAs
Video Spotlight: Embrace Consumerism: Building a Post-Health System Brand (Chris Bevolo from Revive)
Milestone: 2 million health risk assessment (HRA) completions! 

HRA Posts

early email collection Feature Spotlight: Early Email Collection
Our HRAs Can Help Promote National Immunization Awareness Month in August
Join us at the 2022 NESHCo Annual Conference
We’ll be at SHSMD Connections 2022

HRA Case Studies

henrey-ford-200-02How Facebook Campaigns Supercharge Health Risk Assessments
How Banner Health’s HRAs Drove Patient Engagement & Service Line Revenue
How Baptist Health Increased HRA Completions & Service Line Revenue
completion rates Heart Health HRA – Improved Global Completion Rates

Medicom Health LLC

16417 Cornwall Lane
Lakewood Ranch, FL 34202
Get directions
(800) 971-0785
  • Email
  • Facebook
  • LinkedIn
  • Twitter
Return to Top

Copyright © 2022 · Medicom Health LLC – View Privacy Policy

Thank you for your interest.

If you have any questions, please email
[email protected]

Thank you for your interest.

A link to the PDF will be sent to your email address shortly.

If you have any questions, please email
[email protected]