Over the last several years, we have enjoyed featuring healthcare thought-leaders as guest presenters in our healthcare marketing guest webinar series.

You can access them all on the Event & Webinars tab, but here are some highlights from this year:

Get Ready! How the Digital Patient Journey is Changing

Leverage What Data Reveals About the Shift in Today’s Healthcare Consumer Behavior.
Presented by: Andrew Rainey, EVP of Strategy & Corporate Development at Binary Fountain

How to Optimize HRAs for Health System Marketing

Case Studies: Improving HRA Traffic to Increase Health System Service Line Revenue
Presented by: Dave Griffith, VP Analytics & Insights and Hilary Manley, Director Analytics & Insights at Mercury Healthcare

Survey Results: Pandemic Impact on Hospital Marketers

How Health System Marketers (Like You) Are Meeting Current and Upcoming Challenges
Presented by: Mike Schneider, Executive Vice President and Co-Founder at Greystone.Net

Make Your Hospital Content Stand Out During (and After) COVID-19

Set Your Health System Apart with Content that Calms and Clarifies
Presented by: Ahava Leibtag, President at Aha Media

Forced Evolution: How COVID-19 Changed Content Marketing

Why Health System Marketers Must Expand & Evolve Their Content Strategy
Presented by: Jane Crosby, Vice President of Strategy at True North Custom

From Crisis Communication to Service Line Marketing

How Health System Marketers Can Quickly Shift from Crisis to Recovery
Presented By: Ben Dillon, Chief Strategy Officer & David Sturtz, Vice President of Marketing & Business Development from Geonetric

Post-COVID-19: Prepping for Pent-Up Patient Demand

Strategies for Health System Marketers to Plan Now for Post-Pandemic Backlogs & Workflows
Presented by: Jessica Walker, Founder and CEO at Care Sherpa

Intent Marketing for COV19: Optimize Hospital Website Use

Today’s online consumers use search to actively seek solutions for problems, including health concerns. They expect quick, clear options via many channels. If you can’t provide them, someone else will. Join us to hear Carrie Liken of Yext share tips for shifting from push marketing to intent marketing.
Presented by: Carrie Liken, Head of Industry for Healthcare at Yext

New Chris Bevolo Book Preview: The Gospel of Growth

For marketers to establish themselves as true leaders at their health systems, they need to move beyond a preoccupation with tactics and concentrate focus on the ultimate goal– growth. Join co-author Chris Bevolo in a preview of his forthcoming book: The Gospel of Growth.
Presented by: Chris Bevolo, Executive Vice-President at ReviveHealth

Intent Marketing 101 for Healthcare Marketers

Today’s online consumers use search to actively seek solutions for problems, including health concerns. They expect quick, clear options via many channels. If you can’t provide them, someone else will. Join us to hear Carrie Liken of Yext share tips for shifting from push marketing to intent marketing.
Presented by: Carrie Liken, Head of Industry for Healthcare at Yext

Google & Facebook: The True Digital Front Doors

When used properly, nothing beats Google & Facebook for maximizing content marketing dollars. Tune in as Jeff reminds us why this is still true, and how to best leverage their dominance.Presented by Jeff Steblea, Director of Sales at Eruptr

Active Listening: A Marketing Odyssey

Hospital marketers are expected to produce MORE content for MORE channels than ever before– often with NO ADDITIONAL resources.
Presented by touch point media, Reed Smith, VP of Digital Strategy at Jarrard Phillips Cate & Hancock & Chris Boyer, Principal and Sr. Digital Strategist at ChrisBoyerLLC.com