• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Medicom Health HomepageMedicom Health

Contact Us
  • Health Risk Assessments
  • Company
  • Support
    • HRA Management Portal
    • HRA Support Articles
    • Contact Support

Health Risk AssessmentBlog & News

  • Overview
  • Case Studies
  • Blog & News
  • Events & Webinars
  • Support Articles

Optimize Contact Forms to Keep Completion Rates High

February 21, 2018 Tony Huth Category: BlogTags: CRM, completion rates, contact forms

Optimize Contact Forms to Keep Completion Rates High

It is important to optimize contact forms for online content marketing to balance required fields with user drop-off.

Many “free” online experiences, like our HRAs, require users to complete a form to access the full value of the interaction. Users generally understand this, and most are fine with it. This is especially true for users seeking health awareness using online tools provided by a known local healthcare provider. In fact, this “transaction” of trading personal health information for personalized feedback is the real magic our HRAs perform. Users complete the contact form to get their full results. It works.

Goal: Optimize Contact Forms

Therefore, it is critical that your forms are optimized to gather the most data possible without overly diminishing completion rates. Yes, it is a balancing act. As a marketer, you want as high completion rates AND lots of user information. Users prefer no forms at all. Obviously, no form equals the most completions but the least data.

To help you optimize contact forms in our HRAs, you can require, hide, or make optional numerous data fields with a few clicks. For instance, you may require name and email, hide phone number and birthdate, and make optional a ZIP code. FYI, we no longer allow more than 7 fields in our HRAs, as years of data suggest that more than this generally impacts completion rates.

Understand Minimum Requirements

At a minimum, we suggest requiring name, email and ZIP code. This allows for personalized follow-up and ensures the user lives in your service area. However, many CRMs need more details to ingest users into their systems for measurement. Understanding the minimum required from your CRM will allow you to make the best decision for your HRAs and get you the highest possible completion rates.

Quick and Painless

Take a few moments today to connect with your vendor partners. Ask what fields they require and compare that to what you’re currently requiring in the Evalia Management Portal. This easy change can make a huge impact on downstream data and associating ROI. For more information on how to customize or discuss which fields make sense for you, contact your Strategic Client Partner.

Advanced Option: A/B Testing

To really squeak the utmost efficiency from your forms, ask us about A/B testing 2 different HRA customizations. Usually this would require an additional fee for a second HRA deployment, but we are looking for a few clients to help us build a real world Case Study.

Note: Speaking of completion rates, our numbers have always been good and now they are better. Early results for v3 Heart Health assessment are showing 1.3x increase in completion rates and 1.4x increase on CTA clicks!

Tony Huth

CEO/Co-founder

Tony Huth is Chief Executive Officer and co-founder of Medicom Health. For over 25 years he has developed award-winning software tools to help influential health organizations inspire and empower individuals to address their health concerns.

More by Tony Huth

Primary Sidebar

  • HRA Overview
  • HRA Strategy
  • HRA Features
  • Path to Success
  • Available HRAs

To see what the health assessments look like:

Try the HRAs

To see the real power of the HRAs and Management Portal:

Request a Demo

Download PDF

The response has been excellent. We have had 151 run-throughs, 40 emails and 7 physician referrals. If one of the referrals gets referred for a mid-major cardiac procedure, the app has paid for itself three-fold. The tool is working like a charm and my predictions have been right on thus far!

E-marketing Manager

Mount Sinai Medical Center, Miami

Special pricing offer! Eruptr’s optimized search promotions supercharge Medicom Health HRA traffic & completions. Contact us to learn more.

Footer

Company Posts

Meta Pixel Potential Issue (Facebook Tracking)
Discount Offer on Eruptr Campaigns for Medicom Health HRAs
Video Spotlight: Embrace Consumerism: Building a Post-Health System Brand (Chris Bevolo from Revive)
Milestone: 2 million health risk assessment (HRA) completions! 

HRA Posts

early email collection Feature Spotlight: Early Email Collection
Our HRAs Can Help Promote National Immunization Awareness Month in August
Join us at the 2022 NESHCo Annual Conference
We’ll be at SHSMD Connections 2022

HRA Case Studies

henrey-ford-200-02How Facebook Campaigns Supercharge Health Risk Assessments
How Banner Health’s HRAs Drove Patient Engagement & Service Line Revenue
How Baptist Health Increased HRA Completions & Service Line Revenue
completion rates Heart Health HRA – Improved Global Completion Rates

Medicom Health LLC

16417 Cornwall Lane
Lakewood Ranch, FL 34202
Get directions
(800) 971-0785
  • Email
  • Facebook
  • LinkedIn
  • Twitter
Return to Top

Copyright © 2022 · Medicom Health LLC – View Privacy Policy

Thank you for your interest.

If you have any questions, please email
[email protected]

Thank you for your interest.

A link to the PDF will be sent to your email address shortly.

If you have any questions, please email
[email protected]