Medicom Health’s v3 HRAs have ushered in many improvements that have helped our clients’ completion rates soar. Along with the changes, though, came the removal of lesser-used features that some marketers appreciated as part of their v2 strategies.
With the transition to v3, we are seeing significant improvements in completion rates, especially in the Heart Health HRA. The chart below shows overall completion rates for the Heart Health HRA from January through November of 2018. We selected a variety of health systems based on location, number of hospitals, and overall bed size.completion rates, v3
The goal of the campaign was not to drive revenue, but rather reduce healthcare costs and demand on resources. Reversing the trend and improving population health was at the core of the initiative.completion rates, diabetes, Facebook, Google, increase revenue, increased online traffic, population health, promotion