What are the effects of the number of required HRA contact form fields on average completion rates? The results we’ve found may surprise you.
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Putting HRAs to Work in Your Marketing Campaigns
Medicom Health’s v3 HRAs have ushered in many improvements that have helped our clients’ completion rates soar. Along with the changes, though, came the removal of lesser-used features that some marketers appreciated as part of their v2 strategies.
Read MoreCase Study: Improved Global Completion Rates
Heart Health HRA – Improved Global Completion Rates
With the transition to v3, we are seeing significant improvements in completion rates, especially in the Heart Health HRA. The chart below shows overall completion rates for the Heart Health HRA from January through November of 2018. We selected a variety of health systems based on location, number of hospitals, and overall bed size.
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Short Attention Spans: Less Text, Please!
Respect the short attention spans of today’s online audiences, especially when customizing content in your Medicom Health assessments (HRAs).
Read MoreCase Study: From Unknown Digital Prospect to Patient Encounter
Population Health & Diabetes
The goal of the campaign was not to drive revenue, but rather reduce healthcare costs and demand on resources. Reversing the trend and improving population health was at the core of the initiative.
Read MoreOptimize Contact Forms to Keep Completion Rates High
Optimize contact forms to balance required form fields with HRA completion rates. It is critical that your forms gather the most data possible with the least impact on user drop-off rates.
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