Use the custom Calls-to-Action (CTAs) and Follow-Up Emails features of our health risk assessments (HRAs) to promote COVID vaccinations. As a reminder, the CTAs are the 3 ” clickable next steps” on the Results screen of our HRAs that you can customize per the calculated risk result.
Use a CTA “slot” to provide a short message and a link to your online scheduler or vaccination resources. Then reinforce that messaging and repeat the link in the follow-up emails you configure in the Mgmt. Portal or integrated CRM/MA tool.
TWO POWERFUL OPTIONS TO PROMOTE COVID VACCINATIONS
Depending on your available resources and vaccination bandwidth, you can choose to encourage:
- Vaccination for all users
- Only those who are statistically at-risk based on the medical data gathered by the specific HRA
To help with the second option, we’ve created this document to help you identify which users should be considered “at-risk” according to guidelines. Please note that the Acid Reflux, Bladder Control, Anxiety and Depression HRAs do not to allow a determination of elevated risk status for COVID-19.
COVID-19 VACCINATION CTA GUIDE
If some recommendations appear counter-intuitive, or if you just want some help with this, please contact us for more details. Of course, if you promote COVID vaccinations only to at-risk users now, you can change that as bandwidth increases. We will have a similar guide available shortly to help you promote flu shots.