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Seasonal Triggers for Anxiety and Depression

February 22, 2018 Tami Weigold Category: Blog

Seasonal Triggers for Anxiety and Depression

A change in weather. Daylight savings time. Anything that impacts sleep patterns can be seasonal triggers for anxiety and depression among the at-risk public. It is clear that mental health within our communities is of critical importance. Therefore, this month we spotlight two of our newest HRAs for Behavioral Health: Anxiety and Depression.

Many of the health systems are experiencing increases in volume for the treatment of anxiety and depression. While this is encouraging news as the people who need help are finding it, at the same time there are certainly others who are either:

  • Finding it too difficult to get an appointment
  • Or, not sure if they need help yet

Adding our Depression HRA and/or Anxiety HRA is valuable in helping online searchers learn if seeking treatment is an appropriate next step. Additionally, this helps the health system ensure  those who most need the care most are able to access it.

Beyond Seasonal Triggers for Anxiety and Depression

Each HRA is just a few simple questions and have built-in triggers for those who are at immediate risk. Built on the clinically proven PHQ-2 and GAD-2, both our Depression and Anxiety HRAs are some of our fastest growing HRAs among clients. If you’d like to see a demo or review methodology documentation, please contact your Strategic Client Partner today.

Targeting

As you plan for social, SEM, or traditional marketing tactics, you may need some help determining who to target. We have seen great success creating like-audiences using the following:
  • Males
  • Overweight
  • ≥ Age 40
  • Large neck size (Men: ≥17″. Women: ≥16″.)
  • Large tonsils, tongue, or small jaw bone
  • Family history of sleep apnea
  • Acid Reflux
  • Nasal obstruction due to a deviated septum, allergies, or sinus problems

Tami Weigold

Director of Client Success

Tami has been in the healthcare marketing space for nearly two decades – working in both large hospital systems and independent medical groups. The majority of her career was spent in San Diego, leading marketing and communications efforts for both Sharp Healthcare and Palomar Health. With a hefty focus on CRM, ROI analysis and the patient experience, Tami was an early adopter of digital technology.

After a recent move to Connecticut, with her husband Justin and children Molly and Max, Tami is excited to join the Client Success team at Medicom Health and looks to be a valued strategic resource to her clients.

More by Tami Weigold

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We wanted a strong interactive call to action for our marketing campaigns and the Medicom HRAs have been a great solution to increasing our response rates. The risk assessments provide us a way to capture contact information and determine risk level to follow-up with risk-based emails.

By providing more personalized content, we direct people through our marketing funnel and have taken our campaigns and results to the next level. Because of the trackable results, we are using the Medicom HRAs across our 11 OSF HealthCare hospital markets and for numerous disease states.

Tammy Donelson

Vice President, Strategic Marketing

OSF HealthCare

Special pricing offer! Discounts are available on new HRAs purchased for health month promotions. Contact us to learn more.

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We typically charge $25k to health systems for a 3-yr. service period.

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