A change in weather. Daylight savings time. Anything that impacts sleep patterns can be seasonal triggers for anxiety and depression among the at-risk public. It is clear that mental health within our communities is of critical importance. Therefore, this month we spotlight two of our newest HRAs for Behavioral Health: Anxiety and Depression.
Many of the health systems are experiencing increases in volume for the treatment of anxiety and depression. While this is encouraging news as the people who need help are finding it, at the same time there are certainly others who are either:
- Finding it too difficult to get an appointment
- Or, not sure if they need help yet
Adding our Depression HRA and/or Anxiety HRA is valuable in helping online searchers learn if seeking treatment is an appropriate next step. Additionally, this helps the health system ensure those who most need the care most are able to access it.
Beyond Seasonal Triggers for Anxiety and Depression
Each HRA is just a few simple questions and have built-in triggers for those who are at immediate risk. Built on the clinically proven PHQ-2 and GAD-2, both our Depression and Anxiety HRAs are some of our fastest growing HRAs among clients. If you’d like to see a demo or review methodology documentation, please contact your Strategic Client Partner today.
Targeting
- Males
- Overweight
- ≥ Age 40
- Large neck size (Men: ≥17″. Women: ≥16″.)
- Large tonsils, tongue, or small jaw bone
- Family history of sleep apnea
- Acid Reflux
- Nasal obstruction due to a deviated septum, allergies, or sinus problems
Bridget Thomas
Growing up in a family of providers to critical access hospitals, she took note early on of the importance of quality healthcare and proper outreach. From there she went on the work as a marketing manager for a small system in south central Wisconsin, eventually moving into clinic management and liaison work.
In 2014, she shifted gears to the SaaS-vendor side of healthcare and spent years in the CRM space, where she worked remotely doing client work, running trainings, and developing relationships. A good portion of her time is spent face-to-face with clients talking through operational hiccups, ways to best target consumers, appropriate use of budgets and most importantly – how to measure effectiveness of marketing dollars.
Bridget has a B.S. from the University of Wisconsin – Platteville, M.A. in Public Relations from Webster University and an M.A. in Counseling from Lakeland University. She is a member of the American College of Healthcare Executives, Society for Healthcare Strategy & Market Development, and Forum for Healthcare Strategists.
Latest posts by Bridget Thomas (see all)
- New Feature:Email Remarketing - August 1, 2018
- Health Month:Exploring Options in Weight Management this Summer - August 1, 2018
- Staff Spotlight:Tami Weigold is treasure trove of healthcare marketing experience - August 1, 2018