OSF HealthCare, in west central Illinois, had made the decision to focus hefty strategic efforts on driving traffic to stroke prevention and services. The goal was not to simply pull in existing patients with stroke symptoms or risk factors, but instead help the communities they serve to better understand that stroke risk can be identified early through proper assessment.
Read MoreCase Study: Advocate Health Care
Digital Engagement with Strong Calls To Action
Learn how Advocate Health Care used consumer-provided health data collected by the Heart Health Profiler to drive traffic to multiple service lines.
Read MoreCase Study: Allegiance Health
SEM to Increase Health Risk Assessment Completions
Eruptr implemented an online marketing campaign that included analysis, keyword creation, and online ad development to increase the profile of the heart health profiler. Code developed by Medicom Health interactive and Eruptr allowed Allegiance to be notified when an assessment was completed.
Read MoreCase Study: Greenville Health System (GHS)
Success With Innovative Digital Strategy
GHS used a variety of methods to promote the heart health profiler. The focal point of their digital strategy was the “Love Life” campaign, featuring a dedicated landing page for the HRA.
Read MoreCase Study: Trident Health System
Consumer Engagement and Heart Health
Trident Medical Center built a “man on the street” campaign around the profiler that showcased the light-hearted reactions of real people taking the heart health risk assessment.
Read MoreCase Study: Brightwhistle
Assessment and Prevention – Direct Response
Hidden News Feed-only posts were used as part of several targeted Facebook campaigns to drive quality traffic to the online health profilers.
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