Going to SHMD22? Don’t miss the 10am session in the Marketing & Digital Engagement Track on 9/14. Sarah Boggan from Banner Health and our own Tami Weigold will share how Banner achieved more than 170,000 HRA completions with an impressive 51% completion rate!
How Banner Health Leverages Health Risk Assessments to Support Organizational Goals
Lauren & Tami speak to the monumental success they have had implementing online health risk assessments for a multi-hospital system, encouraging the public to gauge their health with an easy-to-use customizable questionnaire. Through their use of paid efforts promoting the HRA’s in-market and tapping into Banner’s robust customer email base, they have seen over 170,000 completions across service lines. Most notably, Banner has engaged across departments to have physician & stakeholder buy-in. Over the years, their portfolio has expanded to include the following assessments: Diabetes Risk, Heart Health, Knee & Hip Health, PAD symptoms, Sleep Apnea, Stroke Risk, and Lung Cancer Risk. Join Medicom Health & Banner Health as they educate on best practices, trial & error, how to best reach patients & the importance of a strong vendor/client relationship.
Learning Objectives
- Identify goals and organizational needs to determine if an HRA is right for your strategy
- Get started and how to avoid analysis paralysis – start small and learn along the way
- Optimize and improve HRA performance through customization and promotion
Co-Presenters:
- Lauren Petitt, Marketing Program Manager
- Tami Weigold, Client Strategist, Medicom Health
Banner Health
Banner Health is a non-profit health system in the United States, based in Phoenix, Arizona. It operates 30 hospitals and several specialized facilities across 6 states. The health system is the largest employer in Arizona and one of the largest in the United States with over 50,000 employees.
P.S. – Don’t forget to stop by our booth # 311 – we’d love to show you how Medicom Health assessments + Eruptr’s optimized search and social promotions can help you achieve your service line growth goals. Plus, enter to win a Series 7 Apple Watch!
Thank you for your interest.