May is Stroke Awareness month. It seems fitting that billboards will pop up reminding people to think FAST or BE FAST – Balance issues, Eye/vision problems, Facial drooping, Arm weakness, Speech difficulty, Time to call emergency services. Of course, this is absolutely important information. To be sure, there is no need to diminish its value. But what else can be done to help consumers better understand their own health status? Wouldn’t it be great if you could help them understand their likelihood of experiencing a stroke? You can!
What We Offer for Stroke Awareness Month:
At Medicom Health, the focus of our products is often placed on longer-term risk and patient education. For instance, our popular Heart Health assessment gives users a 10- and 30-year risk level for developing cardiovascular disease. In a similar vein, the Stroke Assessment evaluates the long-term risk for stroke based on factors like age, BMI, smoking status, cholesterol, exercise minutes, family history, and high blood pressure—to name a few. This stroke assessment is NOT designed to be a symptom checker or used in acute situations. Instead, it’s to help educate patients about their personal risk for the condition, as well as things they can do to mitigate that risk.
How Marketers Can Help:
Based on the risk stratification the user receives, there exist immediate opportunities to promote care resources. These can include chronic care management, smoking cessation programs, fitness classes, diabetes support groups, and a number of other services your organization already has in place. Consumers love choices. Take advantage of that. Our Stroke Assessment presents a way to identify which path best fits a user’s individual situation and readiness-for-change.
We Found That: Our Stroke Risk Assessment is Always a Top Performer
With over 46% completion rates and 81% of users clicking on a follow-up call-to-action, the ROI is easy to see.
Among these users,
- 72% are female
- 13% are 45-54 years old
- 50% are 55-74 years old, and
- 55% are High Risk, or High Risk with existing conditions.
Remember: Stroke can be a scary topic for some people. This is often something consumers do not want to think about happening, even though the steps to prevention are relatively simple. Focus messaging on education and prevention and everyone wins.
To help you convert more traffic, we are discounting HRAs that align with upcoming health awareness months. We’re also doing price-matching on Eruptr’s specialized SEM campaigns to funnel users to the HRAs.
*Limited to major service lines, max of $2k/month up to 3 months.