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Tag: promotion

Tips & Tricks:

Ideas to Promote your HRA

November 17, 2021 Michael Venske Category: Tip, News & Blog, Blog

Ideas to Promote your HRA

Are you having trouble coming up with ideas on how to promote your HRA? Not sure where to start? We’ve got some ideas to change that!

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Tips & Support:

Two New Goals for Service Line Marketing During COVID-19

April 21, 2020 Tami Weigold Category: Blog

Two New Goals for Service Line Marketing During COVID-19

Obviously, service line marketing during COVID-19 has had to change. Here are two new goals that health system marketers should prioritize.

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Health Awareness:

Boosting Traffic During Heart Month

January 6, 2020 Tami Weigold Category: Blog

Boosting Traffic During Heart Month

As sure as snow in a Minnesota winter, American Heart Months comes every February. Most health systems have a plan for promoting care during this time – ranging from integrated, large budget marketing campaigns, to something as simple as a series of organic social media posts. Whatever the case, health risk assessments can be an important piece of the puzzle.

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Tips & Support:

Promote Your Other HRAs as a Call To Action (CTA)

January 6, 2020 Tami Weigold Category: Blog

Promote Your Other HRAs as a Call To Action (CTA)

You can set up one of your CTA’s to forward a user to take an additional HRA you offer.  Secondary steps such as helping users find a physician or schedule an appointment are great, but why not keep them involved with the tool immediately post completion by promoting further engagement with your services.

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Health Awareness:

The Season to Promote Behavioral Health

December 2, 2019 Michael Venske Category: Blog

The Season to Promote Behavioral Health

When do suicide rates go up? According to both the CDC and the University of Maryland School of Medicine’s Department of Psychiatry, late spring and early summer are when most people attempt and commit suicide. Since 1999 suicide rates have risen 30% and it remains the second leading cause of death for ages 10 – 34.

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Tips & Support:

The Importance of Promoting HRAs on Your Homepage

November 19, 2019 Tami Weigold Category: Blog

The Importance of Promoting HRAs on Your Homepage

We all know that the real estate on the homepage is a hot commodity – everyone wants to make sure that their service is promoted to all that visit the page. But, do all services and promotions provide the same level of engagement and ROI as your HRAs do?

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Health Awareness Month:

‘Tis the Season for Weight Management: They’re Listening – What Are You Saying?

January 2, 2019 Tami Weigold Category: Blog

‘Tis the Season for Weight Management: They’re Listening – What Are You Saying?

Hitting the gym. Tracking nutrition. Getting in their Stand minutes on their Apple Watch. ‘Tis the season of resolutions, after all.
As a health system, how do you monetize these healthy efforts? The nature of our business these days is less about acute conditions and more about population health and chronic disease management. We are living longer and want to be healthy enough to enjoy our later years.

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Case Study: From Unknown Digital Prospect to Patient Encounter

Population Health & Diabetes

August 24, 2018 Tony Huth Category: Uncategorized

Population Health & Diabetes

The goal of the campaign was not to drive revenue, but rather reduce healthcare costs and demand on resources. Reversing the trend and improving population health was at the core of the initiative.

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Texting (SMS) Promotions Increase Engagement

February 13, 2018 Tony Huth Category: Blog, Tip

Texting (SMS) Promotions Increase Engagement

Texting while driving is bad. Texting to drive engagement is GREAT! SMS text-based promotions are cheap, easy, effective, and measurable way to increase HRA traffic.

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Recording:

Webinar: 7 Things Healthcare Marketers can Do on Facebook for Real Results

September 7, 2016 Tony Huth Category: Uncategorized

Webinar: 7 Things Healthcare Marketers can Do on Facebook for Real Results

Join us in this 30-minute mighty workshop with nationally recognized expert, Tracy Petrucci. Facebook marketing has reached a new dimension! Please join us as nationally recognized Facebook expert Tracy Petrucci covers the untapped potential of Facebook marketing in a (2) two-part series. Specifically developed for healthcare marketers challenged with patient acquisition and engagement. Facebook is […]

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With the first deployment of the Heart Health Profiler, I knew proving ROI was going to be important. Calculating ROI in the healthcare industry has its challenges, especially when working with multi-channel campaigns. Regardless, I was able to prove significant ROI for our Medicom Health Heart Health Risk Assessment in just 2 months.

Janyer Dominguez

Health System Marketing Director

Special pricing offer! Eruptr’s optimized search promotions supercharge Medicom Health HRA traffic & completions. Contact us to learn more.

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Company Posts

Meta Pixel Potential Issue (Facebook Tracking)
Discount Offer on Eruptr Campaigns for Medicom Health HRAs
Video Spotlight: Embrace Consumerism: Building a Post-Health System Brand (Chris Bevolo from Revive)
Milestone: 2 million health risk assessment (HRA) completions! 

HRA Posts

early email collection Feature Spotlight: Early Email Collection
Our HRAs Can Help Promote National Immunization Awareness Month in August
Join us at the 2022 NESHCo Annual Conference
We’ll be at SHSMD Connections 2022

HRA Case Studies

henrey-ford-200-02How Facebook Campaigns Supercharge Health Risk Assessments
How Banner Health’s HRAs Drove Patient Engagement & Service Line Revenue
How Baptist Health Increased HRA Completions & Service Line Revenue
completion rates Heart Health HRA – Improved Global Completion Rates

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