Obviously, service line marketing during COVID-19 has had to change. Here are two new goals that health system marketers should prioritize.
Read MoreHealth Awareness:
Boosting Traffic During Heart Month
As sure as snow in a Minnesota winter, American Heart Months comes every February. Most health systems have a plan for promoting care during this time – ranging from integrated, large budget marketing campaigns, to something as simple as a series of organic social media posts. Whatever the case, health risk assessments can be an important piece of the puzzle.
Read MoreTips & Support:
Promote Your Other HRAs as a Call To Action (CTA)
You can set up one of your CTA’s to forward a user to take an additional HRA you offer. Secondary steps such as helping users find a physician or schedule an appointment are great, but why not keep them involved with the tool immediately post completion by promoting further engagement with your services.
Read MoreHealth Awareness:
The Season to Promote Behavioral Health
When do suicide rates go up? According to both the CDC and the University of Maryland School of Medicine’s Department of Psychiatry, late spring and early summer are when most people attempt and commit suicide. Since 1999 suicide rates have risen 30% and it remains the second leading cause of death for ages 10 – 34.
Read MoreTips & Support:
The Importance of Promoting HRAs on Your Homepage
We all know that the real estate on the homepage is a hot commodity – everyone wants to make sure that their service is promoted to all that visit the page. But, do all services and promotions provide the same level of engagement and ROI as your HRAs do?
Read MoreHealth Awareness Month:
‘Tis the Season for Weight Management: They’re Listening – What Are You Saying?
Hitting the gym. Tracking nutrition. Getting in their Stand minutes on their Apple Watch. ‘Tis the season of resolutions, after all.
As a health system, how do you monetize these healthy efforts? The nature of our business these days is less about acute conditions and more about population health and chronic disease management. We are living longer and want to be healthy enough to enjoy our later years.
Tips & Tricks:
HRA Promotion Checklist
Are you having trouble coming up with ideas on how to promote your HRA? Not sure where to start? We’ve got some ideas to change that!
Read MoreCase Study: From Unknown Digital Prospect to Patient Encounter
Population Health & Diabetes
The goal of the campaign was not to drive revenue, but rather reduce healthcare costs and demand on resources. Reversing the trend and improving population health was at the core of the initiative.
Read MoreTexting (SMS) Promotions Increase Engagement
Texting while driving is bad. Texting to drive engagement is GREAT! SMS text-based promotions are cheap, easy, effective, and measurable way to increase HRA traffic.
Read MoreRecording:
Webinar: 7 Things Healthcare Marketers can Do on Facebook for Real Results
Join us in this 30-minute mighty workshop with nationally recognized expert, Tracy Petrucci. Facebook marketing has reached a new dimension! Please join us as nationally recognized Facebook expert Tracy Petrucci covers the untapped potential of Facebook marketing in a (2) two-part series. Specifically developed for healthcare marketers challenged with patient acquisition and engagement. Facebook is […]
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