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Health Month:

Exploring Options in Weight Management this Summer

August 1, 2018 Tami Weigold Category: Blog, August Newsletter 2018Tags: weight loss, Health Awareness

Exploring Options in Weight Management this Summer

There tend to be two times each year when interest in weight management spikes – around the dawn of the New Year and as soon as the shorts and swimsuits start making an appearance. As we sit here in the midst of summer, you’re probably noticing an uptick in traffic researching Bariatric programs, as well as non-surgical weight management programs.

Are you…

  • Giving them surgical and non-surgical options?
  • Capturing the contact info of these people?
  • Assessing their suitability for your treatment options?
  • Providing them with tools to further their relationship with your system?

Doctor Google

For most consumers, weight services is a highly researched topic. Certainly the health system that responds to those consumer needs immediately will come out ahead. For instance, if a user is researching your surgical weight loss options, they may also be questioning their eligibility. Driving them to a Weight Loss Surgery HRA will give them the answers they seek. They will appreciate the guidance and suggested next steps. Now they are segmented warm leads.

Weight Management Leads

How are you handing these leads? For many of our clients, they find supplementing their Weight Loss HRA with a Healthy Weight HRA offers a good secondary option. In the latter assessment, the user is provided a result as to whether or not they are in a healthy weight range, as the name suggests, and your follow-up calls-to-action can be to register for a class, schedule an appointment with a dietitian or even sign up for fitness classes.

In addition, when promoting weight-related service, consider there are those who are looking for medical guidance on their weight journey but may not be optimal surgery candidates. Offer a next step to each person, regardless of their eligibility for surgery. Have a plan for the most common segments. The key with anything weight related is to make sure you are meeting people where they are in that journey. Nurturing all consumers who reach out in this service line will prime your system as the accommodating leader in weight management. For example, use their contact info to reach out to them to schedule a consult. Maybe invite them to a seminar.

We Can Help

BTW, we are preparing Content Guides for all of our HRAs to help guide messaging for the different patient segments they identify. Contact us for more information.

Also, please let us know if you’d like to see a demo of Weight-Loss Surgery or Healthy Weight-Range HRAs to add immediate value to your marketing campaigns.

Tami Weigold

Director of Client Success

Tami has been in the healthcare marketing space for nearly two decades – working in both large hospital systems and independent medical groups. The majority of her career was spent in San Diego, leading marketing and communications efforts for both Sharp Healthcare and Palomar Health. With a hefty focus on CRM, ROI analysis and the patient experience, Tami was an early adopter of digital technology.

After a recent move to Connecticut, with her husband Justin and children Molly and Max, Tami is excited to join the Client Success team at Medicom Health and looks to be a valued strategic resource to her clients.

More by Tami Weigold

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