Google Analytics Page Views & Events

Measurement is critical to our jobs as marketers. Google Analytics is an excellent resource to help understand the traffic your HRAs receive. Thankfully all our HRAs generate Google Analytics page views for each page individually so you can assess where drop-offs are happening.

To setup Google Analytics for your HRA

Log into the Medicom Management Portal
Click on Customization
Select the HRA you want to edit
Choose the Analytics/Tag Management box
Add the Google “UA” information to the customization

From that point on, when a user begins taking the HRA, their data syncs with Google Analytics.
To see this data visit the Google Analytics tool

Select Behavior in the menu on the sidebar
Choose Site Content
View the sub-items (All Pages, Content Drilldown, etc.) to learn the number of users landing on each page of the HRA.

If you need help associating your Google Analytics ID with your HRAs reach out to your Strategic Client Partner today to walk you through the process.