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Tag: COVID-19

Tips & Support:

Don’t feel well? Is it COVID-19 or Anxiety?

May 5, 2020 Tami Weigold Category: Blog, News & Blog, May Newsletter 2020

HRA
Don’t feel well? Is it COVID-19 or Anxiety?

Tightening in your chest? Shortness of breath? Heart palpitations? Understanding the differences between COVID-19 and Anxiety symptoms is important. If you are in fact experiencing anxiety, recognizing the symptoms can help you avoid the additional stress that it may be the virus.

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Recording:

From Crisis Communication to Service Line Marketing

May 3, 2020 Tony Huth Category: Blog, News & Blog

HRA
From Crisis Communication to Service Line Marketing

How Health System Marketers Can Quickly Shift from Crisis to Recovery

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Recording:

Post-COVID-19: Prepping for Pent-Up Patient Demand

May 2, 2020 Tony Huth Category: Blog, News & Blog, March Newsletter 2020, April Newsletter 2020, May Newsletter 2020

HRA
Post-COVID-19: Prepping for Pent-Up Patient Demand

Webinar Recording: Strategies for Health System Marketers to Plan Now for Post-Pandemic Backlogs & Workflows

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Health Awareness:

Dealing With Alcohol Dependency During The Pandemic

April 22, 2020 Barb Goergen Category: Blog, News & Blog, April Newsletter 2020

HRA
Dealing With Alcohol Dependency During The Pandemic

Alcohol Awareness Month is a good time for hospital marketers to promote the idea of being mindful about one’s alcohol use and provide steps to determine whether or not alcohol use is an issue. If someone does have an alcohol issue, what should they do next? What tools do you, as a hospital system, have to offer? Is there someone they can talk to?

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Tips & Support:

Two New Goals for Service Line Marketing During COVID-19

April 21, 2020 Tami Weigold Category: Blog, April Newsletter 2020

HRA
Two New Goals for Service Line Marketing During COVID-19

Obviously, service line marketing during COVID-19 has had to change. Here are two new goals that health system marketers should prioritize.

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Three Ways COVID-19 Will Impact Health System Pharmacies

April 14, 2020 Josh Fieldman Category: Blog

RxSA
Three Ways COVID-19 Will Impact Health System Pharmacies

It is certain that COVID-19 will impact health system pharmacies, as it will almost every part of health care in this country.

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COVID-19 Outreach:

Simple Steps: High-risk COVID-19 Messaging 

April 1, 2020 Barb Goergen Category: Blog, April Newsletter 2020

HRA
Simple Steps: High-risk COVID-19 Messaging 

Many high-risk COVID-19 patients don’t know what to do or who to trust. It’s important that local health systems deliver accurate and timely messaging to help them feel safe AND stay safe.

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Health System Marketers Should Prioritize Mental Health Outreach During COVID-19

March 25, 2020 Barb Goergen Category: Blog

HRA
Health System Marketers Should Prioritize Mental Health Outreach During COVID-19

It’s the right time to for health system marketers to emphasize mental health outreach, because of several unique byproducts of the COVID-19 epidemic.

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Recording:

Intent Marketing for COV19: Optimize Hospital Website Use

March 25, 2020 Tony Huth Category: March Newsletter 2020, April Newsletter 2020

HRA
Intent Marketing for COV19: Optimize Hospital Website Use

Today’s online consumers use search to actively seek solutions for problems, including health concerns. They expect quick, clear options via many channels. If you can’t provide them, someone else will. Join us to hear Carrie Liken of Yext share tips for shifting from push marketing to intent marketing.

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Health Awareness:

Are You At Low-Risk for COVID-19? The Answer May Surprise You.

March 19, 2020 Barb Goergen Category: Blog, News & Blog, March Newsletter 2020

HRA
Are You At Low-Risk for COVID-19? The Answer May Surprise You.

Many people believe they are at low-risk for COVID-19 simply because they are unaware of pre-existing health conditions that put them at higher risk.

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