When used properly, nothing beats Google & Facebook for maximizing content marketing dollars. Tune in as Jeff reminds us why this is still true, and how to best leverage their dominance.
2019, digital marketing, digital strategy, Eruptr, Jeff Steblea, search engine marketing, semReed and Chris have interviewed 100+ digital healthcare marketing experts for their popular weekly podcast.
Join us as they share some top lessons learned.
2019, chris boyer, digital marketing, digital strategy, reed smith, touch pointThe annual results are available from this respected survey by Geonetric & eHealthcare Strategy & Trends.
Presented by Ben Dillon, Chief Strategy Officer, Geonetric
2019, digital marketing, digital strategy, eHealthcare Strategy & Trends, geonetric
For most of us, going online is an important way to connect with others, shop, get news and search for information. A Pew Research Center survey found that 87 percent of Americans use the internet and of those, 72 percent have looked for health information in the past year. Optimizing your digital strategies will increase brand […]
digital strategy, increase revenue, mobile, patient acquisition
From the beginning, Instagram was destined to be part of every healthcare organization’s digital strategy. In fact, it had 1 million users just two months after its launch and kept growing ever since. Instagram has continually made improvements by adding features and new photo effects, resulting in more than 89.4 million Americans who log into […]
digital strategy, healthcare marketingPlease do not hesitate to contact us with questions, comments, requests, feedback, etc.
At their simplest, HRAs ask health related questions and apply algorithms to calculate results to stratify users into groups.
They often use clunky, lengthy annual HRAs to quickly gather self-reported health metrics and determine how much you might cost them over time. They are not typically designed to help the individual take concrete action.
We believe if you make it easy for users to educate and motivate themselves, they will willingly opt-in to your messaging.
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