Our “v3” Heart Health assessment has been totally redesigned. Tons of new features! Carefully optimized for todays consumers. ADA compliant! All of our HRAs will follow in the coming months.
Read MoreNext-generation Health Assessments Preview
Here is a sneak peak at our next-generation health assessments (v3), starting with our flagship, Heart Health Assessment. Totally redesigned! Soon all of our assessments will be upgraded to the v3 platform.
Read MoreUsing Video to Reach Your Healthcare Audience
Even though regulation, professionalism, and compliance heavily influence healthcare, there are ways to cut through the cookie-cutter approach to digital healthcare marketing.
Read MoreDoes Instagram Fit Into Your Digital Strategy?
What does this mean for your digital strategy? If you’re not currently using Instagram, it’s time to start.
Read MoreHealthcare Marketer Interview: Rob Birgfeld, AVP, Chief Digital Marketing Officer at Inova
Healthcare marketers are contending with an evolving industry landscape that not only involves new programs and regulations to abide, but also new consumer expectations.
Read MoreHispanic Outreach: 6 Things Healthcare Marketers Need To Know
Until recently, most healthcare organizations’ marketing efforts toward this segment has been as one-dimensional as translating existing healthcare marketing collateral to Spanish and adding images of Hispanic models to campaign ads. While this may be the fastest and least expensive way to approach this growing need, it is not likely to build long-lasting connections with Hispanics, or any other minority group for that matter.
Read More4 Tips for Promoting Your Telehealth Program
A growing number of healthcare organizations are leveraging telehealth technologies to increase access to care for their patients, lower costs, improve outcomes and enhance the patient experience.
Read MoreUnderstanding The Patient’s Digital Journey
As healthcare marketers, we should strive to meet potential patients where they are. More and more, that means online. As consumers begin their digital journey, a savvy marketer meets them on that path with information that is relevant to why they are there.
Read MoreWord-of-Mouth Still Works
In the age of sleek TV ads, interactive websites, and multifunctional apps, what we hear from friends and families still matter.
Read MoreHealthcare Marketing Trends for 2016
As consumers continue to change the way they engage with healthcare providers, here are some common themes in our conversations.
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