Our “v3” Heart Health assessment has been totally redesigned. Tons of new features! Carefully optimized for todays consumers. ADA compliant! All of our HRAs will follow in the coming months.
assessments, healthcare marketing, heart health, hospitals, Medicom Health Interactive, v3
Here is a sneak peak at our next-generation health assessments (v3), starting with our flagship, Heart Health Assessment. Totally redesigned! Soon all of our assessments will be upgraded to the v3 platform.
assessments, healthcare marketing, heart health, hospitals, Medicom Health Interactive, v3
What’s your strategy to connect with your healthcare audience? By 2019 it is predicted that as much as 80% of consumer internet traffic will be devoted to watching videos. With the growth of video consumption on the Internet, both B2C and B2B businesses are putting videos at the forefront of their online marketing strategies. Even […]
healthcare marketing, video
From the beginning, Instagram was destined to be part of every healthcare organization’s digital strategy. In fact, it had 1 million users just two months after its launch and kept growing ever since. Instagram has continually made improvements by adding features and new photo effects, resulting in more than 89.4 million Americans who log into […]
digital strategy, healthcare marketing
Blog post written by Caitlin Burgess, TopRank Marketing and originally posted at www.toprankblog.com In today’s world, marketers in all industries are working hard to keep up with technological innovation and changing consumer trends. But for some marketers, major shifts in the very foundation of their industry are presenting difficult hurdles as well as great opportunities. […]
consumerism, healthcare marketing, Integrations, mobile, patient experience, patient journey
According to the U.S. Census, the Hispanic population is projected to increase from 55 million in 2014 to 119 million in 2060, an increase of 115 percent. While over 60 percent of Hispanics in the U.S. identify as Mexican, Puerto Ricans, Cubans, Salvadorans, and Dominicans, other Latino populations also have a strong presence in this […]
healthcare marketing, hispanic
A growing number of healthcare organizations are leveraging telehealth technologies to increase access to care for their patients, lower costs, improve outcomes and enhance the patient experience. The definition of telehealth is the use of telecommunications and information technologies to share information, and provide clinical care, education, public health, and administrative services at a distance. Technologies […]
digital marketing, healthcare marketing, telemedicine
Your patient’s digital journey often begins with an internet search. According to Google research, almost half of all potential patients investigated their health care needs for more than two weeks before scheduling an appointment, and one in five patients booked that appointment digitally. As healthcare marketers, we should strive to meet potential patients where they […]
Facebook, healthcare marketing, social media marketing
In the age of sleek TV ads, interactive websites, and multifunctional apps, what we hear from friends and families still matter. A 2014 survey published in the Journal of the American Medical Association shows that regardless of increased usage of physician rating sites, word-of-mouth recommendations are very or somewhat important to 85 percent of Americans. […]
healthcare marketing, word-of-mouth
Healthcare marketing trends for 2016 are a hot topic this time of year. I’m fortunate to have a large network of healthcare marketers from whom I’m continuously learning. Many of our conversations surround what trends to watch in the upcoming year. And as consumers continue to change the way they engage with healthcare providers, here […]
content, Facebook, health assessments, healthcare marketing, patient acquisition, social media, word-of-mouthPlease do not hesitate to contact us with questions, comments, requests, feedback, etc.
At their simplest, HRAs ask health related questions and apply algorithms to calculate results to stratify users into groups.
They often use clunky, lengthy annual HRAs to quickly gather self-reported health metrics and determine how much you might cost them over time. They are not typically designed to help the individual take concrete action.
We believe if you make it easy for users to educate and motivate themselves, they will willingly opt-in to your messaging.
