Alcohol Awareness Month is a good time for hospital marketers to promote the idea of being mindful about one’s alcohol use and provide steps to determine whether or not alcohol use is an issue. If someone does have an alcohol issue, what should they do next? What tools do you, as a hospital system, have to offer? Is there someone they can talk to?
Read MoreRecording:
Hospital Reputation Management Made Easy
Today, healthcare consumers are highly influenced by online ratings when selecting their providers. Therefore, online reputation management is critical, but can seem like an overwhelming task. Stop worrying! Join us to learn what you need to include in your reputation management program, and how to start immediately.
Presented by Aaron Clifford, SVP of Marketing at Binary Fountain.
Read MoreHealthcare Social Media Trends For 2016
In 2016, the trend will continue with more social media platforms adding the ability to make purchases directly with buy buttons and similar features. How can your hospital integrate these features into your social media strategy?
Read MoreSeptember is National Prostate Cancer Awareness Month
In American men, prostate cancer is the second most commonly diagnosed cancer and the second-leading cause of cancer deaths. The American Cancer Society estimates that about 233,000 new cases of prostate cancer will be diagnosed in 2014, and almost 30,000 American men will die from the disease. About 1 man in 7 will be diagnosed […]
Read More4 Free Tools for Search Engine Optimization
As population and community health programs become an integral component in healthcare marketing, it’s important not only to have valuable online content, but also the search engine optimization (SEO) strategy to make your website easier to find. With changes in search engine algorithms your website needs to be the best in class and offer the best user […]
Read MoreAre You Going to Choose to Matter?
Change your mindset and differentiate your organization from the competition. What are you doing to make your organization matter to consumers?
Read MoreBrand – Your Most Valuable Asset
CVS MinuteClinic recently announced that it has surpassed 20 million patient visits since opening the nation’s first store-based clinic in 2000. And with a heightened emphasis on population health as a result of the Affordable Care Act, MinuteClinic’s position in the market will most likely increase. As a matter of fact, by 2017, they project […]
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