Today, healthcare consumers are highly influenced by online ratings when selecting their providers. Therefore, online reputation management is critical, but can seem like an overwhelming task. Stop worrying! Join us to learn what you need to include in your reputation management program, and how to start immediately.
Presented by Aaron Clifford, SVP of Marketing at Binary Fountain.
Read More
In 2016, the trend will continue with more social media platforms adding the ability to make purchases directly with buy buttons and similar features. How can your hospital integrate these features into your social media strategy?
Read More
In American men, prostate cancer is the second most commonly diagnosed cancer and the second-leading cause of cancer deaths. The American Cancer Society estimates that about 233,000 new cases of prostate cancer will be diagnosed in 2014, and almost 30,000 American men will die from the disease. About 1 man in 7 will be diagnosed […]
Read More
As population and community health programs become an integral component in healthcare marketing, it’s important not only to have valuable online content, but also the search engine optimization (SEO) strategy to make your website easier to find. With changes in search engine algorithms your website needs to be the best in class and offer the best user […]
Read More
Change your mindset and differentiate your organization from the competition. What are you doing to make your organization matter to consumers?
Read More
CVS MinuteClinic recently announced that it has surpassed 20 million patient visits since opening the nation’s first store-based clinic in 2000. And with a heightened emphasis on population health as a result of the Affordable Care Act, MinuteClinic’s position in the market will most likely increase. As a matter of fact, by 2017, they project […]
Read More
This past week I attended one of the largest hospital marketing conferences in the country, the Society for Healthcare Strategy and Market Development (SHSMD) Annual Conference, held in Phoenix, AZ. These events always offer many networking and learning opportunities, and SHSMD was no exception. Through the individual sessions and presentations some new online marketing trends became apparent. It was […]
Read More
I recently had the opportunity to attend the 16th Annual National Summit on Healthcare Marketing Strategies in Orlando, FL., March 27-29. The conference came at an exciting time for Medicom Health Interactive, following the launch of our licensed online product, the Heart Health Profiler. Everyone who accessed the application at the summit liked how easy it was to […]
Read More
As a marketer, I always want to know about the latest great idea being used to successfully push a message and persuade the recipient of that message to take action. Everything from guerrilla marketing tactics, to big time television campaigns, to finding the right online balance for building relationships. It’s all incredibly fascinating to people like me. […]
Read More
Thank you for your interest.