Invest less than an hour and walk away with some real world inspiration for increasing patient acquisition:
1) Best tactics for active and passive healthcare audiences
2) Tweaking acquisition funnels to actually convert
3) Realistic campaign performance benchmarks
New Year’s weight-loss resolutions are an opportunity to engage or re-engage patients with your health system around an important and timely health concern.
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In 2016 a medium-sized health system tasked their marketing team with growing bariatric surgery revenue. They decided to run a campaign dedicated to promoting the Medicom Health HRA primarily via Facebook.
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OSF HealthCare, in west central Illinois, had made the decision to focus hefty strategic efforts on driving traffic to stroke prevention and services. The goal was not to simply pull in existing patients with stroke symptoms or risk factors, but instead help the communities they serve to better understand that stroke risk can be identified early through proper assessment.
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Join us in this 30-minute mighty workshop with nationally recognized expert, Tracy Petrucci. Facebook marketing has reached a new dimension! Please join us as nationally recognized Facebook expert Tracy Petrucci covers the untapped potential of Facebook marketing in a (2) two-part series. Specifically developed for healthcare marketers challenged with patient acquisition and engagement. Facebook is […]
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Join us in this 30-minute mighty workshop with nationally recognized expert, Tracy Petrucci. Specifically developed for healthcare marketers challenged with patient acquisition and engagement. Healthcare marketers use Facebook all the time to engage with a variety of audiences. Learn how to use it to its fullest potential.
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Trident Medical Center built a “man on the street” campaign around the profiler that showcased the light-hearted reactions of real people taking the heart health risk assessment.
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Hidden News Feed-only posts were used as part of several targeted Facebook campaigns to drive quality traffic to the online health profilers.
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Gundersen developed a comprehensive marketing campaign around the 5 Medicom Health Risk Assessments that included digital, print, and radio.
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If you have any questions, please email
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