Our HRAs had the highest ROI in this comparison of normalized case studies in this analysis of common healthcare marketing tactics.
eHealthcare Strategy & Trends, increase revenue, roi, roi calculation
The goal of the campaign was not to drive revenue, but rather reduce healthcare costs and demand on resources. Reversing the trend and improving population health was at the core of the initiative.
completion rates, diabetes, Facebook, Google, increase revenue, increased online traffic, population health, promotion
Our Follow-up Plan Wizard can help you plan how your organization can engage users after they’ve completed a Health Assessment.
Medicom Health has built a number of vendor integrations to provide a seamless and vendor-agnostic solution that works for most all of our clients.
call centers, CRM, CTA, email, follow-up plan, increase revenue, Integrations, marketing automation, Notifications, nurturing, patient acquisition, population health, re-targeting, segmentation
You have Heart covered. You have Stroke covered. But what about PAD? Take advantage of PAD Awareness Month to educate your consumers on this condition and their possible health risks.
cardiovascular health, Health Awareness, health month, increase revenue, PAD, patient acquisition, peripheral artery disease, population health, risk factors
Don’t miss an opportunity for cross-marketing to those who complete HRAs. They collect over 100 data points you can use to extend their value.
comorbidities, cross-market, data, increase revenue, patient acquisition, patient targeting, segmentation
Invest less than an hour and walk away with some real world inspiration for increasing patient acquisition:
1) Best tactics for active and passive healthcare audiences
2) Tweaking acquisition funnels to actually convert
3) Realistic campaign performance benchmarks
In 2016 a medium-sized health system tasked their marketing team with growing bariatric surgery revenue. They decided to run a campaign dedicated to promoting the Medicom Health HRA primarily via Facebook.
increase revenue
Using the HRA as the CTA, the OSF HealthCare team was able to capture contact info and risk level on 1,480 users in just 8 weeks.
campaigns, CRM, increase revenue, patient acquisition, risk factors, roiJoin us in this 30-minute mighty workshop with nationally recognized expert, Tracy Petrucci.
analytics, Facebook, increase revenue, promotion, social media marketingJoin us in this 30-minute mighty workshop with nationally recognized expert, Tracy Petrucci.
Facebook, increase revenue, patient acquisition, patient engagementPlease do not hesitate to contact us with questions, comments, requests, feedback, etc.
At their simplest, HRAs ask health related questions and apply algorithms to calculate results to stratify users into groups.
They often use clunky, lengthy annual HRAs to quickly gather self-reported health metrics and determine how much you might cost them over time. They are not typically designed to help the individual take concrete action.
We believe if you make it easy for users to educate and motivate themselves, they will willingly opt-in to your messaging.
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