Our HRAs had the highest ROI in this comparison of normalized case studies in this analysis of common healthcare marketing tactics.
increase revenue, roi, roi calculation
The goal of the campaign was not to drive revenue, but rather reduce healthcare costs and demand on resources. Reversing the trend and improving population health was at the core of the initiative.
completion rates, diabetes, Facebook, Google, increase revenue, increased online traffic, population health, promotion
Medicom Health Self-Care Planners allow for the system to build a lasting relationship, create more opportunities for interaction, improve access to education, and care for personal health concerns all through an engaging digital platform. In short, the Self-Care Planners provide a cost-free option for patients to try before scheduling an office visit.
early detection, health care costs, increase revenue, patient engagement, physician resources, roi, Screenings, segmentation, self-care planners
Our Follow-up Plan Wizard can help you plan how your organization can engage users after they’ve completed a Health Assessment.
Medicom Health has built a number of vendor integrations to provide a seamless and vendor-agnostic solution that works for most all of our clients.
call centers, CRM, CTA, email, follow-up plan, increase revenue, Integrations, marketing automation, Notifications, nurturing, patient acquisition, population health, re-targeting, segmentation
You have Heart covered. You have Stroke covered. But what about PAD? Take advantage of PAD Awareness Month to educate your consumers on this condition and their possible health risks.
cardiovascular health, Health Awareness, health month, increase revenue, PAD, patient acquisition, peripheral artery disease, population health, risk factors
Don’t miss an opportunity for cross-marketing to those who complete HRAs. They collect over 100 data points you can use to extend their value.
comorbidities, cross-market, data, increase revenue, patient acquisition, patient targeting, segmentation
Invest less than an hour and walk away with some real world inspiration for increasing patient acquisition:
1) Best tactics for active and passive healthcare audiences
2) Tweaking acquisition funnels to actually convert
3) Realistic campaign performance benchmarks
Our clients have shared these 6 simple ways to maximize ROI from their health risk assessments (HRAs). If you have other tips to share with us, please let us know.
Also remember, the new v3 version of the Heart Health is available now.
increase revenue, roi, tips
In 2016, a medium-sized health system tasked their marketing team with growing bariatric surgery revenue. Previously, the system had relied heavily on traditional outreach to drive attendance to their bariatric surgery seminars, with little success.
case study, increase revenue
New Year’s weight-loss resolutions are an opportunity to engage or re-engage patients with your health system around an important and timely health concern.
bariatrics, increase revenue, new year, new year's, patient acquisition, resolutions, weight loss, weight-loss surgeryPlease do not hesitate to contact us with questions, comments, requests, feedback, etc.
At their simplest, HRAs ask health related questions and apply algorithms to calculate results to stratify users into groups.
They often use clunky, lengthy annual HRAs to quickly gather self-reported health metrics and determine how much you might cost them over time. They are not typically designed to help the individual take concrete action.
We believe if you make it easy for users to educate and motivate themselves, they will willingly opt-in to your messaging.
