• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Medicom Health HomepageMedicom Health

Contact Us
  • Health Risk Assessments
  • Company
  • Support
    • HRA Management Portal
    • HRA Support Articles
    • Contact Support

Blog & News

  • Overview
  • Case Studies
  • Blog & News
  • Events & Webinars
  • Support Articles

Two Different HRAs to Help Your Consumers With Weight Loss Resolutions

January 18, 2018 Tony Huth Category: BlogTags: HRA

Two Different HRAs to Help Your Consumers With Weight Loss Resolutions

Many people make New Year’s Resolutions around health, wellness, fitness, and weight loss. As a hospital marketer, you obviously want to take advantage of that. You also know that targeting and messaging to people interested in weight loss is different than weight-loss surgery. To that end, we make different health assessments to help with these different audiences around these similar topics.

#1 Healthy Weight Range HRA

Our Healthy Weight Range HRA provides consumers with a snapshot of whether they have what is considered, by national standards, to be a healthy weight. In other words, you can choose to be very specific in guiding folks toward surgical options or opt for a lighter message that could suit a larger audience. Either way, you can offer nuanced CTAs for one of the most researched healthcare topics. Then you can nurture respondents for diverse conversions, not just treatment. For example, you can drive users to other existing weight loss resources your hospital employs, like online education, apps, or seminars. Serving their needs and wants will strengthen your relationship with them.

#2 Weight Loss Surgery HRA

Bariatric surgeries are typically one of the highest grossing service lines for a hospital. Our Weight Loss Surgery HRA offers consumers an outcome of “Recommended” or “Not Recommended” (based on accepted guidelines) to aid them in their next course of action. It prepares those who meet the guidelines for surgery to have an effective visit with their doctor. It can provide an alternate path for those who are not qualified to pursue surgery.

In closing, it is important to recognize and take advantage of the inertia provided by New Year’s Resolutions. Equally important is acknowledging that different people are looking for different things relating to their weight loss journey. You need to be ready for all of them.

To see a demo of these HRAs, please reach out to your Strategic Client Partner today.

Tony Huth

CEO/Co-founder

Tony Huth is Chief Executive Officer and co-founder of Medicom Health. For over 25 years he has developed award-winning software tools to help influential health organizations inspire and empower individuals to address their health concerns.

More by Tony Huth

Primary Sidebar

  • HRA Overview
  • HRA Strategy
  • HRA Features
  • Path to Success
  • Available HRAs

To see what the health assessments look like:

Try the HRAs

To see the real power of the HRAs and Management Portal:

Request a Demo

Download PDF

Whether you're a big, medium, or small healthcare organization, this is something that everyone needs to integrate into their marketing strategy.

Christine Priester

Vice President, Marketing

Advocate Health Care

Special pricing offer! Discounts are available on new HRAs purchased for health month promotions. Contact us to learn more.

Footer

Company Posts

Reminder about HRA Data Security
Eruptr Privacy DefenderEruptr Privacy Defender – New HIPAA-Compliant Ad Tracking for Google & Meta
We’ll be at NESHCo 2023 in Boston!
Eruptr, HealthAware and Medicom Health Join Unlock Health

HRA Posts

Clearing the Air: The Transformative Impact of Lung Cancer Screening
Staff Spotlight – Danelle Smit – Senior Account Manager, Eruptr
Diabetes Awareness Month, Don’t Sugarcoat It!
Transform Web Visits into Patient Care: Leveraging Assessments for Chiropractic Health Month

HRA Case Studies

henrey-ford-200-02How Facebook Campaigns Supercharge Health Risk Assessments
How Banner Health’s HRAs Drove Patient Engagement & Service Line Revenue
How Baptist Health Increased HRA Completions & Service Line Revenue
completion rates Heart Health HRA – Improved Global Completion Rates

Medicom Health LLC

Get Directions
(800) 971-0785
  • Email
  • Facebook
  • LinkedIn
  • Twitter
Return to Top

Copyright © 2025 · Medicom Health LLC – View Privacy Policy

Thank you for your interest.

If you have any questions, please email
sales@medicomhealth.com.

Thank you for your interest.

A link to the PDF will be sent to your email address shortly.

If you have any questions, please email
sales@medicomhealth.com.

Cost

We are waving our 1-time fee for new customers for a limited time.
We typically charge $25k to health systems for a 3-yr. service period.

Rx Savings Assistant® has no ongoing costs for providers.
Pharma manufacturers fund the discounts. We receive a small commission for each discount used. There is no impact on pharmacy profit margins.

Health systems do shoulder the cost of the IT implementation.
This includes paying for any additional EHR data feeds if necessary.