Forced Evolution: How COVID-19 Changed Content Marketing
Why Health System Marketers Must Expand & Evolve Their Content Strategy
Wednesday, June 17, 2020 @ 2:00PM CDT
Effective content strategy and social media engagement today means driving new growth priorities and population health initiatives that are much different than just a few months ago.
Of course, content must continue to inspire consumers to pursue screenings and clinical interventions. But beyond that, it must now do more, like helping consumers change personal health behaviors, and building their trust.
A focused, intentional approach to a more granular content strategy is required. Join us to hear Jane share examples of how leading content and social strategists are finding success.
In this FREE 1-hour webinar:
- How and why COVID-19 changed content marketing
- What you can do to accommodate the new normal
- Tips, ticks, and free tools you can use to plan accordingly
About Jane Crosby
As the strategy lead for True North Custom, Jane collaborates with clients to generate and implement innovative strategies to drive brand engagement and service line growth priorities. Formerly with Medicom Health, Jane has extensive experience working with healthcare marketing leaders to effectively execute on key marketing initiatives. Jane, who earned a bachelor’s degree in healthcare management from the University of Minnesota – Duluth, brings passion and energy to each True North client to ensure the long-term success of projects and client partnerships.
About True North Custom
True North Custom’s team of creative and analytical marketing strategists are passionate about helping healthcare marketers achieve their goals at any point in the content strategy continuum. For 30 years, they have helped hundreds of healthcare brands of all sizes with content strategy, email marketing, service line campaigns, and data analytics. No matter the market, True North Custom’s award-winning content and data-driven campaigns move audiences from awareness to action.
Medicom Health – Guest Webinar Series
Copyright © 2020 Medicom Health. All rights reserved.