Intent Marketing for COV19: Optimize Hospital Website Use
More Than Ever, Health Systems Need to Virtually Connect Patients to Resources
Wednesday, April 15, 2020 @ 2:00PM CST
For now, the goal of health system marketing must shift from increasing office visits to leveraging the digital front doors to connect patients with resources.
Hospital websites must do more than ever before, with greater granularity and segmentation.
It’s critical to get website visitors the help they are seeking, while preserving provider bandwidth.
Join us to hear Carrie’s tips on leveraging intent marketing techniques to understand and act on patient wants in this time of new challenges.
About Carrie Liken
Carrie Liken joined Yext as the company’s first Head of Industry for Healthcare. In her role, Liken leads all healthcare-related activities, including product and partnership development. Over the last fifteen years, Liken has gained experience in the government, legal, nonprofit, and for-profit sectors, focusing on healthcare and health policy. For 8.5 years, she worked for Google, where she worked with healthcare organizations of all sizes to better understand the patient journey, digital’s impact on patient and customer acquisition, and how to drive increased revenue and sales through digital means. Liken holds a degree in public policy and political science from Duke University and a Master of Public Policy from the Harvard Kennedy School of Government, where she focused on health policy.
Yext is building the future of search. With a mission to provide perfect answers everywhere customers search, Yext’s Search Experience Cloud puts businesses in control of their facts online. By providing brand verified answers on their own websites — then across search engines, maps, apps, voice assistants and chatbots — Yext helps brands take back control of the customer journey. With Yext, brands can regain — and maintain — a direct relationship with their customers. Every day, customers are asking questions about your brand. Are you answers-ready?
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