The end of the year is the ideal time to review marketing spend mix and resulting marketing ROI. Find out what the reserach shows about the use of HRAs.
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The Season to Promote Behavioral Health
When do suicide rates go up? According to both the CDC and the University of Maryland School of Medicine’s Department of Psychiatry, late spring and early summer are when most people attempt and commit suicide. Since 1999 suicide rates have risen 30% and it remains the second leading cause of death for ages 10 – 34.
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2019 Year in Review in Less than 3 Minutes!
Bigger and better things are happening at Medicom Health each year and we want to keep you all in the loop. We have exciting plans in 2020 for you, but before we move forward, let’s take a moment to recognize some huge accomplishments that happened this year.
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Promoting Lung Cancer Screenings
If you’re currently using the Lung Cancer HRA in your marketing campaigns mix, now is an excellent time to review CTAs and email follow-ups to make sure they are meeting the needs of the consumer and the health system. Check targeting to verify that those with the proper smoking history are the audience. Do not market to individuals who have quit more than 15 years ago or are under age 55. If the Lung Cancer HRA is not in use for your health system, consider the community benefit of such a tool. This HRA can be up and running on site in as little as a day. Now is the time to lock in pricing and get it ready for those 2020 Resolutions to “Quit Smoking!”
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The Importance of Promoting HRAs on Your Homepage
We all know that the real estate on the homepage is a hot commodity – everyone wants to make sure that their service is promoted to all that visit the page. But, do all services and promotions provide the same level of engagement and ROI as your HRAs do?
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Self Care: How HRAs Motivate Healthy Behaviors
Success, career, and family are contributing factors that motivate nearly every consumer, often dedicating time to dependents at the detriment of personal health. The first step to change could be as easy as a 5-minute online health assessment.
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