In 2016 a medium-sized health system tasked their marketing team with growing bariatric surgery revenue. They decided to run a campaign dedicated to promoting the Medicom Health HRA primarily via Facebook.
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OSF HealthCare, in west central Illinois, had made the decision to focus hefty strategic efforts on driving traffic to stroke prevention and services. The goal was not to simply pull in existing patients with stroke symptoms or risk factors, but instead help the communities they serve to better understand that stroke risk can be identified early through proper assessment.
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Learn how Advocate Health Care used consumer-provided health data collected by the Heart Health Profiler to drive traffic to multiple service lines.
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Eruptr implemented an online marketing campaign that included analysis, keyword creation, and online ad development to increase the profile of the heart health profiler. Code developed by Medicom Health interactive and Eruptr allowed Allegiance to be notified when an assessment was completed.
Read MoreGHS used a variety of methods to promote the heart health profiler. The focal point of their digital strategy was the “Love Life” campaign, featuring a dedicated landing page for the HRA.
Read MoreTrident Medical Center built a “man on the street” campaign around the profiler that showcased the light-hearted reactions of real people taking the heart health risk assessment.
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