You can set up one of your CTA’s to forward a user to take an additional HRA you offer. Secondary steps such as helping users find a physician or schedule an appointment are great, but why not keep them involved with the tool immediately post completion by promoting further engagement with your services.
Read MoreTips & Support:
How HRAs Leverage Website Investment & Bolster Marketing ROI
The end of the year is the ideal time to review marketing spend mix and resulting marketing ROI. Find out what the reserach shows about the use of HRAs.
Read MoreHealth Awareness:
Promoting Lung Cancer Screenings
If you’re currently using the Lung Cancer HRA in your marketing campaigns mix, now is an excellent time to review CTAs and email follow-ups to make sure they are meeting the needs of the consumer and the health system. Check targeting to verify that those with the proper smoking history are the audience. Do not market to individuals who have quit more than 15 years ago or are under age 55. If the Lung Cancer HRA is not in use for your health system, consider the community benefit of such a tool. This HRA can be up and running on site in as little as a day. Now is the time to lock in pricing and get it ready for those 2020 Resolutions to “Quit Smoking!”
Read MoreTips & Support:
The Importance of Promoting HRAs on Your Homepage
We all know that the real estate on the homepage is a hot commodity – everyone wants to make sure that their service is promoted to all that visit the page. But, do all services and promotions provide the same level of engagement and ROI as your HRAs do?
Read MoreStaff Spotlight:
Tony Huth: Co-Founder with a Passion for Healthcare
Over the years, Tony has worn many hats in the company, often simultaneously– the major themes being leadership, infrastructure, product development, and marketing. A few years ago, he stepped away from day-to-day product dev and currently leads Medicom Health’s marketing efforts.
Read MoreHealth Awareness:
Rethink Pink
Fall is almost here and so is Breast Cancer Awareness Month, but that doesn’t mean healthcare systems are relegated to the same-old “Think Pink” promotions of years past. Now is the time to consider marketing to the average woman coming in for first-time mammograms.
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