As budgets shrink and health systems strive to remain competitive, finding the right patient mix is more crucial than it ever has been. Identifying patients who are ready for elective services and have the ability to pay is going to become a marketer’s top priority as states begin to reopen.
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Strategies to Generate Revenue Quickly
Many health systems are beginning to gradually open the door to elective services. In the topsy-turvy world of the pandemic, marketing plans need a revamp. So, the question is what to do first?
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The Power of Telehealth
Public health during the novel coronavirus pandemic is a huge concern, since it is likely that treatment or vaccines for COVID-19 may take months or even years to develop and deploy. It’s important for healthcare marketers to get up to speed with innovative virtual care technologies, like telehealth, that work well during these days of social distancing and increased strain on the health care system.
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Re-Marketing Strategy: Don’t Let A Lead Go By
Medicom Health’s new re-marketing feature ask consumers for an email address upfront so if a user abandons, an email campaign is triggered to bring them back. Clicking back to the HRA from the email allows the users to pick back up right where they left off – meaning no starting over and the experience is clean and simple.
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How Evergreen Content Can Make Your Job Easier
It’s impossible to write separate content for all channels, so the key is to create content to be shared. Once you’ve created evergreen content, there are no limits to how long or how much you can promote it. And finally, pull your HRAs into all content where applicable.
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Rethink Pink
Fall is almost here and so is Breast Cancer Awareness Month, but that doesn’t mean healthcare systems are relegated to the same-old “Think Pink” promotions of years past. Now is the time to consider marketing to the average woman coming in for first-time mammograms.
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Scheduled Reports: HRA Analytics via Email
You can schedule HRA analytics reports to send reports via email (daily, weekly, monthly or even quarterly).
That which is measured can be improved.
Tips & Support:
Custom Questions Add Value to Your HRAs
New! Add up to 8 custom questions to any HRA. These won’t influence calculated results, but the additional insights gathered can fuel better nurturing.
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HRA Promotion Checklist
Are you having trouble coming up with ideas on how to promote your HRA? Not sure where to start? We’ve got some ideas to change that!
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Follow-Up CTA /Email Reports
HRA Performance Comparison Reports can provide valuable, actionable insights for improving how your HRAs are doing. They offer a snapshot of how your HRAs are performing against each other.
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