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Support Article:

Custom Code – What it is & How to Use it

May 22, 2018 Tony Huth Category: June Newsletter 2018

Custom Code – What it is & How to Use it

If you’re not already taking full advantage of the Custom Code feature. Otherwise, you may be missing out on the true power of Medicom Health’s solutions.

When is the last time you checked out the Customization area of your HRAs? A crucial part of any digital marketing campaign is keeping track of conversion numbers. Curious about the performance of a campaign or marketing source and need to know your conversion rates? Utilize the Custom Code section for conversion tracking!

For instance, if you promote the HRA on Facebook and add their tracking pixel code to the Management Portal, you’ll be able to:

  • Optimize delivery to users more likely to take action
  • Create “Custom Audiences” for people who complete the assessment
  • Automatically build audiences for retargeting
  • Create “Lookalike Audiences” & find more people similar to your demographic to raise completion rates
  • Receive stats on the consumers who visit the HRA via Audience Insights
  • Measure cross-device conversions

Custom Code: Tracking Pixel

But what’s a “tracking pixel,” anyway? A tracking pixel is a tiny, transparent, pixel-sized (1px by 1px) image you should embed on either the start or results page of an HRA. When the end user hits the start (or results page) it sends a request to a server to download the tracking pixel attached to the content they’ve interacted with. The tracking pixel and the process are invisible to the user, but the data collected will help you build a stronger digital campaign.

In short, the Custom Code section allows you to track visits, impressions, opens, starts and completions. When used the right way, Custom Code can transform your next campaign, optimize your website and boost conversions.

Talk to your Strategic Client Partner today to learn how to harness more insight and gain greater leads by adding a custom code to your HRA and ask about how our SocialConnect service can leverage all we know about Facebook.

Tony Huth

CEO/Co-founder

Tony Huth is Chief Executive Officer and co-founder of Medicom Health. For over 25 years he has developed award-winning software tools to help influential health organizations inspire and empower individuals to address their health concerns.

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