Reed and Chris have interviewed 100+ digital healthcare marketing experts for their popular weekly podcast.
Join us as they share some top lessons learned.
Hospital marketers are expected to produce MORE content for MORE channels than ever before– often with NO ADDITIONAL resources. Join us to hear Reba share low-cost ways to streamline your process, increase bandwidth, yet retain efficacy. Leverage her hard-won writing tips, suggestions and fool-proof templates to turbo-charge your content generation process without compromising budgets.healthcare content
Discover how interactive content can enhance hospital website lead-generation and patient acquisition by adapting to your visitors’ needs & wants.
Eric Silberman, President of True North Custom, will share proven strategies for utilizing integrated content & marketing technology to drive brand and service line growth.
At their simplest, HRAs ask health related questions and apply algorithms to calculate results to stratify users into groups.
They often use clunky, lengthy annual HRAs to quickly gather self-reported health metrics and determine how much you might cost them over time. They are not typically designed to help the individual take concrete action.
We believe if you make it easy for users to educate and motivate themselves, they will willingly opt-in to your messaging.