For our July webinar, Ben Dillon from Geonetric will share key takeaways and insights from their popular 2018 Healthcare Digital Marketing Trends Survey.
Check our free August webinar! On August 15, Reed Smith of Social Health Institute will discuss how to make Google, Yelp, & Facebook reviews work for your hospital, not against.
Invest less than an hour and walk away with some real world inspiration for increasing patient acquisition:
1) Best tactics for active and passive healthcare audiences
2) Tweaking acquisition funnels to actually convert
3) Realistic campaign performance benchmarks
What if there were an easy solution to get your email marketing automation aligned with your audience’s HRAs quickly and easily? Personalized content is what it all seems to be about these days. And consumers are taking personalized health risk assessments in higher numbers than ever, giving you powerful data about your audience and what […]
Traditionally, healthcare marketing has consisted of one-to-many advertising. A billboard or bus wrapper is designed to reach as many people as possible in the hopes a small percentage will need your services. However, with today’s information overload, the way to grab attention is one-to-few advertising.
Hospitals and health systems are facing dramatic challenges in the way they are trying to reach, and build relationships with patients and potential patients. From branding, marketing, patient acquisition, population health management, and patient access, the old way of reaching and engaging these audiences are becoming fragmented and losing effect.
Building a marketing technology strategy with the right tools has become imperative for healthcare marketing leaders that want to drive strategy and growth for their organization. Marketing automation has proven to increase patient engagement, acquisition and provide healthcare marketing leaders with the data to document marketing ROI for their organizations.
Please do not hesitate to contact us with questions, comments, requests, feedback, etc.
Almost all HRAs ask health-related questions and apply algorithms to calculate results to stratify users.
For example, health insurers often use lengthy annual HRAs to determine how healthy you are to figure out how much you might cost them, and how they might take steps to reduce that cost.
We believe if you make it easy for users to educate and motivate themselves, they will willingly opt-in to your messaging.
