Jun 17, 2020 - 2:00 pm (central time)
Why Health System Marketers Must Expand & Evolve Their Content Strategy
Read MoreUpcoming Webinar:
Forced Evolution: How COVID-19 Changed Content Marketing
Recordings
Recording:
Hospital Employee Benefits: Negotiating with PBMs
Why Pharmacy Leaders Must Participate in Hospital Employee Health Plan Negotiation.
Read MoreRecording:
Post-COVID-19: Prepping for Pent-Up Patient Demand
Webinar Recording: Strategies for Health System Marketers to Plan Now for Post-Pandemic Backlogs & Workflows
Read MoreRecording:
Intent Marketing for COV19:
Optimize Hospital Website Use
Today’s online consumers use search to actively seek solutions for problems, including health concerns. They expect quick, clear options via many channels. If you can’t provide them, someone else will. Join us to hear Carrie Liken of Yext share tips for shifting from push marketing to intent marketing.
Read MoreRecording:
New Chris Bevolo Book Preview: The Gospel of Growth
For marketers to establish themselves as true leaders at their health systems, they need to move beyond a preoccupation with tactics and concentrate focus on the ultimate goal– growth. Join co-author Chris Bevolo in a preview of his forthcoming book: The Gospel of Growth.
Read MoreRecording:
Intent Marketing 101 for Healthcare Marketers
Today’s online consumers use search to actively seek solutions for problems, including health concerns. They expect quick, clear options via many channels. If you can’t provide them, someone else will. Join us to hear Carrie Liken of Yext share tips for shifting from push marketing to intent marketing.
Read MoreRecording:
Google & Facebook: The True Digital Front Doors
When used properly, nothing beats Google & Facebook for maximizing content marketing dollars. Tune in as Jeff reminds us why this is still true, and how to best leverage their dominance.
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Thank you for your interest.