What if there were an easy solution to get your email marketing automation aligned with your audience’s HRAs quickly and easily? Personalized content is what it all seems to be about these days. And consumers are taking personalized health risk assessments in higher numbers than ever, giving you powerful data about your audience and what […]
Traditionally, healthcare marketing has consisted of one-to-many advertising. A billboard or bus wrapper is designed to reach as many people as possible in the hopes a small percentage will need your services. However, with today’s information overload, the way to grab attention is one-to-few advertising.
Hospitals and health systems are facing dramatic challenges in the way they are trying to reach, and build relationships with patients and potential patients. From branding, marketing, patient acquisition, population health management, and patient access, the old way of reaching and engaging these audiences are becoming fragmented and losing effect.
Building a marketing technology strategy with the right tools has become imperative for healthcare marketing leaders that want to drive strategy and growth for their organization. Marketing automation has proven to increase patient engagement, acquisition and provide healthcare marketing leaders with the data to document marketing ROI for their organizations.
In this second webinar by Steve Koch, Director of Health Initiatives at Cast & Hue, he’s joined by his colleague Salvador Lee Bravo. Listen in as they provide insight into how a patients’ perception of a brand will influence their experience with your services.
Watch a special Q&A session with Anuraag Khandelwal, Account Executive, Google Healthcare. Anuraag shares insights on the five most frequent questions healthcare marketers ask Google and answers questions during the Q&A.
Learn from Steve Koch, Director of Health Initiatives at Cast & Hue, an industry-leading, patient experience consulting agency, as he provides valuable insight into the role emotions play in patient experience and satisfaction.