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Recordings

Recording:

Webinar: Feeding the Content Beast: Nurturing HRA Users via Personalized Content

Webinar: Feeding the Content Beast: Nurturing HRA Users via Personalized Content

Jan 24, 2018

What if there were an easy solution to get your email marketing automation aligned with your audience’s HRAs quickly and easily? Personalized content is what it all seems to be about these days. And consumers are taking personalized health risk assessments in higher numbers than ever, giving you powerful data about your audience and what […]

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Recording:

Webinar: Embracing Personalized Marketing

Webinar: Embracing Personalized Marketing

Mar 21, 2017

Traditionally, healthcare marketing has consisted of one-to-many advertising. A billboard or bus wrapper is designed to reach as many people as possible in the hopes a small percentage will need your services. However, with today’s information overload, the way to grab attention is one-to-few advertising.

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Recording:

Webinar: Nudging Brand Perceptions

Webinar: Nudging Brand Perceptions

Nov 17, 2016

In this second webinar by Steve Koch, Director of Health Initiatives at Cast & Hue, he’s joined by his colleague Salvador Lee Bravo. Listen in as they provide insight into how a patients’ perception of a brand will influence their experience with your services.

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Recording:

Webinar: Mobile Marketing For Patient Engagement

Webinar: Mobile Marketing For Patient Engagement

Dec 8, 2016

Today’s mobile connection has created an on-demand society. Consumers have high expectations for instant access to information. Mobile devices (and increasingly, mobile apps) are the preferred connection most people have with the world. But yet, there’s still a gap between consumers and healthcare brands that lag behind today’s mobile consumer.

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Recording:

Webinar: 5 Questions Every Healthcare Marketer Wants Google to Answer (Part 2)

Webinar: 5 Questions Every Healthcare Marketer Wants Google to Answer (Part 2)

Nov 3, 2016

Watch a special Q&A session with Anuraag Khandelwal, Account Executive, Google Healthcare. Anuraag shares insights on the five most frequent questions healthcare marketers ask Google and answers questions during the Q&A.

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Recording:

Webinar: The Importance of Emotion Within the Patient Experience

Webinar: The Importance of Emotion Within the Patient Experience

Nov 10, 2016

Learn from Steve Koch, Director of Health Initiatives at Cast & Hue, an industry-leading, patient experience consulting agency, as he provides valuable insight into the role emotions play in patient experience and satisfaction.

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Recording:

Webinar: 5 Questions Every Healthcare Marketer Wants Google to Answer (Part 1)

Webinar: 5 Questions Every Healthcare Marketer Wants Google to Answer (Part 1)

Nov 1, 2016

Watch a special Q&A session with Anuraag Khandelwal, Account Executive, Google Healthcare. Anuraag shares insights on the five most frequent questions healthcare marketers ask Google and answers questions during the Q&A.

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Recording:

Webinar: 7 Lessons From Rockstar Consumer Brands

Webinar: 7 Lessons From Rockstar Consumer Brands

Oct 7, 2016

Get inspired and spark your creativity as we explore the changing new trends that Rockstar consumer brands are using to shake up consumer marketing. 

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Recording:

Webinar: Customer Personas to Reach Measurable Objectives

Webinar: Customer Personas to Reach Measurable Objectives

Sep 16, 2016

The rise of “consumerism of healthcare” has countless aspects and is now beyond just a hyperbole trend. Creating customer personas to reach measurable marketing objectives is the foundation for success in this new era of healthcare marketing. Join us and learn: How to develop customer personas with a clear, efficient process. Tips for conducting interviews […]

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Recording:

Webinar: 5 Advanced Elements of Google Analytics

Webinar: 5 Advanced Elements of Google Analytics

Jul 27, 2016

If you’re like most marketers who use Google Analytics, you use the basic graphs and never dig much deeper. Join Jeff Sauer, Google Analytics trainer, and renowned speaker, as he explains useful elements that are just waiting for you to use. You’ll learn: How to get the most out of Google’s attribution modeling tool. Latest […]

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Recording:

Webinar: Why Marketing to Women Doesn’t Work

Webinar: Why Marketing to Women Doesn’t Work

Aug 10, 2016

Hear author, Dr. Jenny Darroch as she breaks down her research on what does work when marketing to women. Listeners will learn: 3 strategic questions marketers should ask themselves to launch a successful female-focused campaign. 3 challenges that marketers face targeting women and tips to overcome them. 3 top recommendations for more effective marketing to […]

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Recording:

Webinar: Engaging Patients With Video Storytelling

Webinar: Engaging Patients With Video Storytelling

Aug 31, 2016

Learn how to use the power of video storytelling to define your brand and communicate the right message. Guest presenters Jesse Roesler, founder and creative director at Bolster Creative and Daniel Bergin, Emmy-winning video storyteller will discuss insider tips for how to use the power of storytelling in a meaningful way to define your healthcare […]

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Recent Events

  • Supercharge Email & SMS Response Rates for Healthcare Marketing
  • Patients Hate Phone Calls! Plus Call Center Staffing is Difficult & Costly
  • Ten (Stupid) Reasons You May Lose New Patients And How to Easily Prevent It!
  • Health Risk Assessments (HRAs) as Lead Magnets
  • Staying Competitive in a Changing Care Landscape

Whether you're a big, medium, or small healthcare organization, this is something that everyone needs to integrate into their marketing strategy.

Christine Priester

Vice President, Marketing

Advocate Health Care

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Company Posts

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HRA Posts

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HRA Case Studies

henrey-ford-200-02How Facebook Campaigns Supercharge Health Risk Assessments
How Banner Health’s HRAs Drove Patient Engagement & Service Line Revenue
How Baptist Health Increased HRA Completions & Service Line Revenue
completion rates Heart Health HRA – Improved Global Completion Rates

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Enjoy our ever-growing webinar recording library. Be sure to watch your inbox for news on our upcoming webinars!