What if there were an easy solution to get your email marketing automation aligned with your audience’s HRAs quickly and easily? Personalized content is what it all seems to be about these days. And consumers are taking personalized health risk assessments in higher numbers than ever, giving you powerful data about your audience and what […]
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Traditionally, healthcare marketing has consisted of one-to-many advertising. A billboard or bus wrapper is designed to reach as many people as possible in the hopes a small percentage will need your services. However, with today’s information overload, the way to grab attention is one-to-few advertising.
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In this second webinar by Steve Koch, Director of Health Initiatives at Cast & Hue, he’s joined by his colleague Salvador Lee Bravo. Listen in as they provide insight into how a patients’ perception of a brand will influence their experience with your services.
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Today’s mobile connection has created an on-demand society. Consumers have high expectations for instant access to information. Mobile devices (and increasingly, mobile apps) are the preferred connection most people have with the world. But yet, there’s still a gap between consumers and healthcare brands that lag behind today’s mobile consumer.
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Watch a special Q&A session with Anuraag Khandelwal, Account Executive, Google Healthcare. Anuraag shares insights on the five most frequent questions healthcare marketers ask Google and answers questions during the Q&A.
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Learn from Steve Koch, Director of Health Initiatives at Cast & Hue, an industry-leading, patient experience consulting agency, as he provides valuable insight into the role emotions play in patient experience and satisfaction.
Read MoreWatch a special Q&A session with Anuraag Khandelwal, Account Executive, Google Healthcare. Anuraag shares insights on the five most frequent questions healthcare marketers ask Google and answers questions during the Q&A.
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Get inspired and spark your creativity as we explore the changing new trends that Rockstar consumer brands are using to shake up consumer marketing.
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The rise of “consumerism of healthcare” has countless aspects and is now beyond just a hyperbole trend. Creating customer personas to reach measurable marketing objectives is the foundation for success in this new era of healthcare marketing. Join us and learn: How to develop customer personas with a clear, efficient process. Tips for conducting interviews […]
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If you’re like most marketers who use Google Analytics, you use the basic graphs and never dig much deeper. Join Jeff Sauer, Google Analytics trainer, and renowned speaker, as he explains useful elements that are just waiting for you to use. You’ll learn: How to get the most out of Google’s attribution modeling tool. Latest […]
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Hear author, Dr. Jenny Darroch as she breaks down her research on what does work when marketing to women. Listeners will learn: 3 strategic questions marketers should ask themselves to launch a successful female-focused campaign. 3 challenges that marketers face targeting women and tips to overcome them. 3 top recommendations for more effective marketing to […]
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Learn how to use the power of video storytelling to define your brand and communicate the right message. Guest presenters Jesse Roesler, founder and creative director at Bolster Creative and Daniel Bergin, Emmy-winning video storyteller will discuss insider tips for how to use the power of storytelling in a meaningful way to define your healthcare […]
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