Watch a special Q&A session with Anuraag Khandelwal, Account Executive, Google Healthcare. Anuraag shares insights on the five most frequent questions healthcare marketers ask Google and answers questions during the Q&A.
Get inspired and spark your creativity as we explore the changing new trends that Rockstar consumer brands are using to shake up consumer marketing.
The rise of “consumerism of healthcare” has countless aspects and is now beyond just a hyperbole trend. Creating customer personas to reach measurable marketing objectives is the foundation for success in this new era of healthcare marketing.
consumerism, nurturing, patient acquisition, patient journey, personas, segmentationWe kick off the series with Erin Newkirk who recently joined Bright Health, a new health insurance startup, as Chief Marketing Officer. Before joining the Bright Health team, Erin founded the award-winning Red Stamp correspondence platform, which was acquired by the Taylor Corporation and selected as one of “100 Brilliant Companies” by Entrepreneur Magazine.
Join us in this 30-minute mighty workshop with nationally recognized expert, Tracy Petrucci.
analytics, Facebook, increase revenue, promotion, social media marketingJoin us in this 30-minute mighty workshop with nationally recognized expert, Tracy Petrucci.
Facebook, increase revenue, patient acquisition, patient engagementGoogle is by far the #1 search engine with more than 65% of all internet searches. Staying on top of Google’s releases and capabilities is one of digital marketing’s biggest challenges.
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At their simplest, HRAs ask health related questions and apply algorithms to calculate results to stratify users into groups.
They often use clunky, lengthy annual HRAs to quickly gather self-reported health metrics and determine how much you might cost them over time. They are not typically designed to help the individual take concrete action.
We believe if you make it easy for users to educate and motivate themselves, they will willingly opt-in to your messaging.
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