The rise of “consumerism of healthcare” has countless aspects and is now beyond just a hyperbole trend. Creating customer personas to reach measurable marketing objectives is the foundation for success in this new era of healthcare marketing.
We kick off the series with Erin Newkirk who recently joined Bright Health, a new health insurance startup, as Chief Marketing Officer. Before joining the Bright Health team, Erin founded the award-winning Red Stamp correspondence platform, which was acquired by the Taylor Corporation and selected as one of “100 Brilliant Companies” by Entrepreneur Magazine.
Google is by far the #1 search engine with more than 65% of all internet searches. Staying on top of Google’s releases and capabilities is one of digital marketing’s biggest challenges.
If you’re like most marketers who use Google Analytics, you use the basic graphs and never dig much deeper. Join Jeff Sauer, Google Analytics trainer, and renowned speaker, as he explains useful elements that are just waiting for you to use.
Hear author, Dr. Jenny Darroch as she breaks down her research on what does work when marketing to women.
Learn how to use the power of video storytelling to define your brand and communicate the right message. Guest presenters Jesse Roesler, founder and creative director at Bolster Creative and Daniel Bergin, Emmy-winning video storyteller will discuss insider tips for how to use the power of storytelling in a meaningful way to define your healthcare brand and communicate the right message to your community.
Many still consider media relations to be still PR’s strong suit. However, in a multi-faceted communication world, practitioners can no longer afford to function in a silo. In 2016, integration is the name of the game, and social media plays a key role. But in today’s fast-paced world, where do you get started when it comes to social media? In this webinar, noted Social PR strategist and trainer Shonali Burke will cover some of the most common roadblocks to practicing effective Social PR.