Jul 17, 2019
The annual results are available from this respected survey by Geonetric & eHealthcare Strategy & Trends.
Presented by:
Ben Dillon, Chief Strategy Officer at Geonetric
Recording:
2019 Healthcare Digital Marketing Trends Survey Results
Recording:
Webinar: The Digital Patient Experience
Feb 20, 2017
Hospitals and health systems are facing dramatic challenges in the way they are trying to reach, and build relationships with patients and potential patients. From branding, marketing, patient acquisition, population health management, and patient access, the old way of reaching and engaging these audiences are becoming fragmented and losing effect.
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More Patient Nurturing Without More Dollars
May 15, 2019
Hospital marketers are expected to produce MORE content for MORE channels than ever before– often with NO ADDITIONAL resources. Join us to hear Reba share low-cost ways to streamline your process, increase bandwidth, yet retain efficacy. Leverage her hard-won writing tips, suggestions and fool-proof templates to turbo-charge your content generation process without compromising budgets.
Presented by:
Reba Thompson, Director of Client Partnerships at WriterGirl
Recording:
Is Your Website Optimized for Patient Acquisition?
Apr 17, 2019
Discover how interactive content can enhance hospital website lead-generation and patient acquisition by adapting to your visitors’ needs & wants.
Presented by:
Shawn Gross, VP of Digital Transformation at ReviveHealth
Recording:
Webinar: Multiply the Value of Healthcare Content
Mar 13, 2019
Eric Silberman, President of True North Custom, will share proven strategies for utilizing integrated content & marketing technology to drive brand and service line growth.
Presented by:
Eric Silberman, President at True North Custom
Recording:
Webinar: Gain Control of Online Patient Feedback
Aug 15, 2018
Make Google, Yelp, & Facebook feedback work for your hospital, not against. Discover ways to control the conversation and gain tactical insights.
Reed Smith of Social Health Institute hosts this valuable presentation.
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Webinar: 2018 Healthcare Digital Marketing Trends
Jul 18, 2018
Ben Dillon, chief strategy officer at Geonetric, shared key takeaways and insights from their popular 2018 Healthcare Digital Marketing Trends Survey.
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Webinar: Convenient, Relevant, & Trustworthy!
Mar 22, 2018
What do consumers want from your hospital? Help with current health concerns!
Enable them express their concerns and then dialog with them about those topics.
Recording:
Webinar: Facebook & Google for Digital Patient Acquisition
Mar 28, 2018
Invest less than an hour and walk away with some real world inspiration for increasing patient acquisition:
1) Best tactics for active and passive healthcare audiences
2) Tweaking acquisition funnels to actually convert
3) Realistic campaign performance benchmarks
Recording:
Webinar: Feeding the Content Beast: Nurturing HRA Users via Personalized Content
Jan 24, 2018
What if there were an easy solution to get your email marketing automation aligned with your audience’s HRAs quickly and easily? Personalized content is what it all seems to be about these days. And consumers are taking personalized health risk assessments in higher numbers than ever, giving you powerful data about your audience and what […]
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Webinar: Embracing Personalized Marketing
Mar 21, 2017
Traditionally, healthcare marketing has consisted of one-to-many advertising. A billboard or bus wrapper is designed to reach as many people as possible in the hopes a small percentage will need your services. However, with today’s information overload, the way to grab attention is one-to-few advertising.
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Thank you for your interest.