Today’s online consumers use search to actively seek solutions for problems, including health concerns. They expect quick, clear options via many channels. If you can’t provide them, someone else will. Join us to hear Carrie Liken of Yext share tips for shifting from push marketing to intent marketing.
Presented by:
Carrie Liken, Head of Industry for Healthcare at Yext
For marketers to establish themselves as true leaders at their health systems, they need to move beyond a preoccupation with tactics and concentrate focus on the ultimate goal– growth. Join co-author Chris Bevolo in a preview of his forthcoming book: The Gospel of Growth.
Presented by:
Chris Bevolo, Executive Vice-President at ReviveHealth
Today’s online consumers use search to actively seek solutions for problems, including health concerns. They expect quick, clear options via many channels. If you can’t provide them, someone else will. Join us to hear Carrie Liken of Yext share tips for shifting from push marketing to intent marketing.
Presented by:
Carrie Liken, Head of Industry for Healthcare at Yext
When used properly, nothing beats Google & Facebook for maximizing content marketing dollars. Tune in as Jeff reminds us why this is still true, and how to best leverage their dominance.
Presented by:
Jeff Steblea, Director of Sales at Eruptr
Hospital marketers are expected to produce MORE content for MORE channels than ever before– often with NO ADDITIONAL resources. Join us to hear Reba share low-cost ways to streamline your process, increase bandwidth, yet retain efficacy. Leverage her hard-won writing tips, suggestions and fool-proof templates to turbo-charge your content generation process without compromising budgets.
Presented by:
Reed Smith, VP of Digital Strategy at Jarrard Phillips Cate & Hancock
Chris Boyer, Director of Digital and Analytics at Fairview Health System
Today, healthcare consumers are highly influenced by online ratings when selecting their providers. Therefore, online reputation management is critical, but can seem like an overwhelming task. Stop worrying! Join us to learn what you need to include in your reputation management program, and how to start immediately.
Presented by Aaron Clifford, SVP of Marketing at Binary Fountain.
Presented by:
Aaron Clifford, SVP of Marketing at Binary Fountain
The annual results are available from this respected survey by Geonetric & eHealthcare Strategy & Trends.
Presented by:
Ben Dillon, Chief Strategy Officer at Geonetric
Hospitals and health systems are facing dramatic challenges in the way they are trying to reach, and build relationships with patients and potential patients. From branding, marketing, patient acquisition, population health management, and patient access, the old way of reaching and engaging these audiences are becoming fragmented and losing effect.
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