According to a recent article, our HRAs have the highest ROI when compared to other popular healthcare marketing tactics. (Note, the full text requires a subscription.)
This article on eHealthcare Strategy’s website compares a handful of case studies from vendor websites in an attempt to normalize reported vs actual ROI for various marketing tactics. Apparently a lot more samples factored into the author’s analysis, but the article cuts many of them for brevity. BTW, our case study is the “Digital Content Campaign.”
The author, Jessica Walker, takes various claims from vendors’ websites and pulls them apart into their basic equations. The components were normalized to each other to compare “apples to apples.”
To summarize it, we have the highest ROI at a 43:1 ratio! Of course, your mileage may vary. But the important take-away is that the HRAs absolutely work to increase revenue. Even better, they accomplish many softer goals as well. For example, better educated, more motivated patients and lots of data for you to use in nurturing a digital relationship.