The Baptist Health team rediscovered their own HRAs as a potent tactic for accomplishing their marketing goals. They shouldered the challenge of actively increasing the quality and quantity of HRA completions through paid campaigns, organic traffic, and effective follow-ups plans.
Read MoreTips & Support:
How HRAs Leverage Website Investment & Bolster Marketing ROI
The end of the year is the ideal time to review marketing spend mix and resulting marketing ROI. According to the 2019 Healthcare Digital Marketing Trends Survey from Geonetric, “The majority (64.3%) of digital marketing budgets are growing, and only one in 20 respondents indicates that their digital marketing budgets will decrease in the coming year.” This is no surprise to anyone operating a healthcare system marketing budget. The ability to identify and target consumers via digital outreach is only growing.
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Highest ROI – Our HRAs Win This Comparison
Our HRAs had the highest ROI in this comparison of normalized case studies in this analysis of common healthcare marketing tactics.
Read More6 Quick Tips to Maximize ROI from Your HRAs
Our clients have shared these 6 simple ways to maximize ROI from their health risk assessments (HRAs). If you have other tips to share with us, please let us know.
Also remember, the new v3 version of the Heart Health is available now.
Case Study: OSF HealthCare
Striking Big with Stroke Awareness
OSF HealthCare, in west central Illinois, had made the decision to focus hefty strategic efforts on driving traffic to stroke prevention and services. The goal was not to simply pull in existing patients with stroke symptoms or risk factors, but instead help the communities they serve to better understand that stroke risk can be identified early through proper assessment.
Read MoreCase Study: Banner Health
Interactive Call-to-Action
Banner Health selected the Medicom Health Heart HRA, and due to its success, licensed a total ten branded versions of the profiler for its different facilities.
Read MoreMHSCN Fall Conference on November 8
Topics include proving social media ROI, ePhilanthropy, & non-English marketing. Winners of the Beacon Awards for Healthcare Marketing will be announced.
Read MoreCalculating Early ROI Figures for the Heart Health Assessment Beta
Mount Sinai Medical Center (Miami) piloted the Heart Health Assseessment beta and were instrumental in providing early ROI figures.
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