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Portal Feature:

Use Demographics to Define Like Audiences

July 31, 2018 Tami Weigold Category: August Newsletter 2018

Use Demographics to Define Like Audiences

You know how important targeting is to your campaign success, but how often do you go back to revisit it? Take advantage of the completion data in your Medicom Health portal to define “like audiences.”

Use it to discover what types of people are most likely to take your HRAs. Then improve your targeting and messaging over time.

Selecting just the right demographics for an effective marketing campaign can sometimes be a guessing game. What is the most effective target age range, should we focus on males versus females, are there some ethnicities that would be more likely to respond? Not to mention the algorithms behind the HRA itself, may cater to specific audiences. So many variables to consider – there has to be an easier way!

Using the Demographics reports from the HRA Portal can simplify the process of establishing the perfect target audience for your CRM or other tools. These reports give a clear picture of who has successfully completed the HRA. They break it down by gender, age range and ethnicity. No need to recreate the wheel – use the proven data to make your life easier. Use this data to periodically check on with your CRM campaigns or share with your agency when developing creative for optimal results.

Here is a sample of what to look for:


Make the data work for you. Contact a member of the Client Success Team if you have any questions.

Tami Weigold

Director of Client Success

Tami has been in the healthcare marketing space for nearly two decades – working in both large hospital systems and independent medical groups. The majority of her career was spent in San Diego, leading marketing and communications efforts for both Sharp Healthcare and Palomar Health. With a hefty focus on CRM, ROI analysis and the patient experience, Tami was an early adopter of digital technology.

After a recent move to Connecticut, with her husband Justin and children Molly and Max, Tami is excited to join the Client Success team at Medicom Health and looks to be a valued strategic resource to her clients.

More by Tami Weigold

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We wanted a strong interactive call to action for our marketing campaigns and the Medicom HRAs have been a great solution to increasing our response rates. The risk assessments provide us a way to capture contact information and determine risk level to follow-up with risk-based emails.

By providing more personalized content, we direct people through our marketing funnel and have taken our campaigns and results to the next level. Because of the trackable results, we are using the Medicom HRAs across our 11 OSF HealthCare hospital markets and for numerous disease states.

Tammy Donelson

Vice President, Strategic Marketing

OSF HealthCare

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