It’s Men’s Health Month
Sometimes, when people hear “health screening,” they’re quick to look the other way. Not because they don’t care, but because no one wants to hear that they might have a dangerous or critical health condition that needs immediate attention. Most people live through life with the expectation that they are healthy as long as they are making healthy choices. However, that isn’t always the case.
We often hear that men are less likely than women to visit the doctor for regular check-ups and screenings. This June, Men’s Health Month and Men’s Health Week (June 10-16) are great occasions to give the men in your community the extra nudge to get in the door and get screened.
Some Men Refuse to Visit the Doctors
One of the top reasons why men are hesitant to visit the doctor’s office is because they don’t have a doctor. A close second is because they don’t have insurance. These types of barriers have a great amount of influence over how we take care of ourselves. But at what point does one draw the line between being proactive about one’s health over avoiding the doctor’s office because they don’t have a primary care provider? As healthcare marketers, we notice these trends. The question is: how can we better approach these individuals who may need help, but don’t know where to start?
Helping individuals build a trust-based relationship with a primary doctor can start with you. Medicom Health offers over 19 different Health Risk Assessments (HRAs) that screen individuals based on different health needs. One of the questions we capture in the assessments is whether the end-user has a primary care physician. This information gets collected and displayed in your reports. Using this information, your organization can conduct outreach and help consumers through the process of connecting with the correct physician!
Trust is a two-way road, and we understand the importance of building it the right way. Trust us to help you find the fitting HRA(s), personalize it to match your organization so you can start to build trust with your future patients.
What Else Can You Do?
Get involved! Learn about health trends that are happening in your community and start to pick at them one by one. The American Heart Association list is a great one to start with. Create workshops, seminars, information sessions, and/or attend fairs and help users take the assessment when they approach your table. Help to show them that a health screening isn’t a bad thing!
As a graduate of the University of Minnesota, Shoua's background in pharmacy, payors, and financial services help her understand the challenges healthcare marketers are facing today.
Her favorite quote is: “If it doesn’t challenge you, you’re not growing.”
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