We often hear that men are less likely than women to visit the doctor for regular check-ups and screenings. This June, Men’s Health Month and Men’s Health Week (June 10-16) are great occasions to give the men in your community the extra nudge to get in the door and get screened.
Health Awareness, Men's health
The entire month of June is Men’s Health Awareness Month. June 11-17 is Men’s Health Awareness week. Both of these awareness events encompass most healthcare service lines. Consider promoting them with your men’s health campaings and HRAs as part of your marketing strategy.
Men's health
June is Men’s Health Month Men and healthcare just don’t seem to fit together. A recent report by the Centers for Disease Control and Prevention (CDC) found that men are 80% less likely to use a regular source of healthcare. The truth is, many men only go to the doctor when they are ill or […]
Men's health, online health assessments, patient acquisition
In American men, prostate cancer is the second most commonly diagnosed cancer and the second-leading cause of cancer deaths. The American Cancer Society estimates that about 233,000 new cases of prostate cancer will be diagnosed in 2014, and almost 30,000 American men will die from the disease. About 1 man in 7 will be diagnosed […]
Health Risk Assessment, hospital marketing, Men's health, Prostate Cancer Awareness Month, Prostate Cancer RiskPlease do not hesitate to contact us with questions, comments, requests, feedback, etc.
At their simplest, HRAs ask health related questions and apply algorithms to calculate results to stratify users into groups.
They often use clunky, lengthy annual HRAs to quickly gather self-reported health metrics and determine how much you might cost them over time. They are not typically designed to help the individual take concrete action.
We believe if you make it easy for users to educate and motivate themselves, they will willingly opt-in to your messaging.
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