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Health Assessments Are Assets

March 18, 2020 Michael Venske Category: Blog, News & BlogTags: HRA, customization

Health Assessments Are Assets

It’s not hyperbole when we say, “Your success is our success.” It’s also not hyperbole when we tell you Bryan Adams was so inspired by our mission he wrote “(Everything We Do) We Do It For You.”

Okay, maybe that last one is a bit hyperbolic. But the facts are the facts. For the last three years we’ve worked to redevelop and improve our entire line of health assessments to maximize completions so you can reach the patients who need your system most.

Community wellness is more imperative now than ever before. The expression, “doing more with less,” is likely going to become the new normal as marketing budgets are reorganized and priorities shift. Our assessments are built to provide the best-in-class consumer experience and strengthen the ROI for marketing dollars.

A health assessment is an asset for your website. In fact, you can’t even spell “assessment” without the word “asset.” It’s why to generate the most return for the investment and increase your revenue, you need to leverage the asset.

Previously I’ve written that HRAs, despite how Ron Popeil may feel about it, can’t just be “set and forget.” Landing pages (and service line pages) should have the most engaging content front and center. We admit we’re biased, but we’d also bet the most physically engaging content on your site is going to be our health assessment. Leverage your website (and HRA) investment to guarantee an impressive ROI.

Not sure where to start? Send me a message.

Yes, right now. Just click and send.

From there I’ll create a customized activation score diving deep into your HRA utilization, customization, and implementation. In order to grow, we need to know what our baseline/starting point is. From this score we’ll be able to see what percent you’re utilizing the HRA, ways to improve, and places to get the asset seen.

Because in order to utilize this asset to increase revenue, first we need to optimize it.

Michael Venske

Strategic Enterprise Client Partner & Promotional Services Specialist

Michael Venske is busy building and growing customer relationships by providing either creative collaboration for marketing campaigns or support and guidance for Medicom's suite of health risk assessments. Other specialities include: idea generation, bad puns, and speed walking.

More by Michael Venske

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With the first deployment of the Heart Health Profiler, I knew proving ROI was going to be important. Calculating ROI in the healthcare industry has its challenges, especially when working with multi-channel campaigns. Regardless, I was able to prove significant ROI for our Medicom Health Heart Health Risk Assessment in just 2 months.

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