Related Articles Connect HRAs to Your Marketo Account Custom Fields for Marketo Integration In This Article In this article we’ll demonstrate how to use the customization section to select what profiler data gets sent to which Marketo list. Once a connection between the Management Portal and Marketo has been established, you can now elect to […]
Read MoreSupport Topic: Marketing Automation Integration
Custom Fields for Marketo Integration
Related Articles Connect HRAs to Your Marketo Account Customize Data Export to Marketo In This Article This article guides you through the setup of custom fields in Marketo that will automatically populate with your HRA user data. Once a connection between the Management Portal and Marketo has been established, and the data export is customized, […]
Read MoreSupport Topic: Campaign Attribution
Using Conversion Tracking with Our Health Assessments
Many online ad companies like Google and Facebook allow you to track conversions and use this reporting to showcase how many end-users reached the “goal” of the ad. For our Health Assessments, the goal is for a user to reach the Results Screen, which is displayed at the end of the assessment after they’ve answered […]
Read MoreSupport Topic: Campaign Attribution
Segmenting Assessment Users by Campaign Source or Medium
We provide a built-in “Traffic Source Report” inside the Management Portal to track and analyze to segment your assessment data based on traffic source.
Read MoreSupport Topic: Web Analytics & Tagging
Analytics Best Practices: Google Tag Manager & Google Analytics
Google Analytics (GA) and Google Tag Manager (GTM) are powerful tools clients can use to better understand how people are accessing and using their Health Assessments. Google Analytics’ main purpose is generating reports and statistics about your Health Assessments, using tags. These tags are typically called GA Tracking Codes. Google Tag Manager is a tag management system that helps […]
Read MoreSupport Topic: Web Analytics & Tagging
Tealium Pages and Events for v3 Health Assessments
All our HRAs generate Tealium events for specific events within the assessment.
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