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Articles by Tony Huth

Announcing a New Partnership with Mercury Healthcare

July 13, 2017 Tony Huth Category: News

Announcing a New Partnership with Mercury Healthcare

We are pleased to announce a new partnership with Mercury Healthcare that will deepen our integration with their CRM and enable more hospitals to better utilize our health risk assessments.

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What is Tag Management?

April 26, 2017 Tony Huth Category: Blog

What is Tag Management?

A tag is a chunk of code, like JavaScript, which performs a particular task on your website. The code can gather analytics data, “cookie” a site visitor for future interaction, or serve the right advertising.

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Is Marketing Automation Key to Patient Engagement?

April 26, 2017 Tony Huth Category: Blog

Is Marketing Automation Key to Patient Engagement?

Marketing automation software allows you to analyze in-depth customer and data. By A/B testing, tracking, and analyzing campaign results, you can quickly determine how to improve your campaign performance.

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Blog Ghostwriting for Great Healthcare Content

April 25, 2017 Tony Huth Category: Blog

Blog Ghostwriting for Great Healthcare Content

Ghostwriting is when one person writes something, and they attribute it to someone else. In addition to blogging, ghosting occurs in many creative, including music and fine art. Comics are a great example where several assistants do the work, and a single artist gets credit. Ghostwriting connects your organization’s expertise, writing ability, and audience.

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Medicom Health Introduces the Depression Assessment

April 20, 2017 Tony Huth Category: Blog

Medicom Health Introduces the Depression Assessment

Medicom Health now offers the Depression Profiler. The profiler is an online application that screens adults for symptoms of depression. The application also assesses how users’ symptoms impact their quality of life. The purpose of the application is to identify consumers who should undergo additional screening in a primary care setting.

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7 Tips for Great Calls to Action

April 18, 2017 Tony Huth Category: Blog

7 Tips for Great Calls to Action

Powerful calls to action are essential to turning website visitors into patients. A compelling call to action (CTA) is what makes your readers do something. But many marketers are missing details that can make your CTA go from ordinary to great.

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