Everyone in healthcare has thought a lot about connecting and engaging Millennials. Studies show that promoting mobile content, being authentic, grabbing attention through imagery, and making your content entertaining is how you get their attention. But here’s the kicker, these traits aren’t unique to Millennials. But here’s the kicker, these traits aren’t unique to Millennials. Who […]
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The Case for Personalized Marketing in Healthcare
Personalization allows you to provide relevant information, to the right people, at the right time. Generic messages may indicate you don’t understand their needs. Personalization differentiates you from your competition as one that knows your patients and provides the information they need to improve their lives.
Read MorePatient Nurturing: Foster Ah-ha Moments to Encourage Health Behavior Change
Health behavior change is a big part of health content marketing and patient nurturing. Are there ways to make health behavior messaging stick better?
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