With the transition to v3, we are seeing significant improvements in completion rates, especially in the Heart Health HRA. The chart below shows overall completion rates for the Heart Health HRA from January through November of 2018. We selected a variety of health systems based on location, number of hospitals, and overall bed size.
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Don’t feel well? Is it COVID-19 or Anxiety?
Tightening in your chest? Shortness of breath? Heart palpitations? Understanding the differences between COVID-19 and Anxiety symptoms is important. If you are in fact experiencing anxiety, recognizing the symptoms can help you avoid the additional stress that it may be the virus.
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Two New Goals for Service Line Marketing During COVID-19
Obviously, service line marketing during COVID-19 has had to change. Here are two new goals that health system marketers should prioritize.
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Re-Marketing Strategy: Don’t Let A Lead Go By
Medicom Health’s new re-marketing feature ask consumers for an email address upfront so if a user abandons, an email campaign is triggered to bring them back. Clicking back to the HRA from the email allows the users to pick back up right where they left off – meaning no starting over and the experience is clean and simple.
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Women’s Health HRAs and the Conditions You Market
In our ongoing quest to identify the needs of clients, Medicom Health takes time to constantly explore new HRA developments. In 2019, a common theme shared by clients was a need for a tool to touch on “women’s health.”
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How Evergreen Content Can Make Your Job Easier
It’s impossible to write separate content for all channels, so the key is to create content to be shared. Once you’ve created evergreen content, there are no limits to how long or how much you can promote it. And finally, pull your HRAs into all content where applicable.
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