When a user clicks to launch an HRA from your website, what happens? Does the HRA open in a new page or tab, or does it appear as a popup lightbox over the content of your hospital website?
Why Lightbox?
Based on the results we have been monitoring, the lightbox approach has shown significantly greater response and completion rate from desktop computers. This is primarily true for our v2 builds, and less so for our new v3 versions. When this technique, the page behind the HRA dims. This prevents the user from leaving the page they are viewing.
The benefit is that when someone is researching, for example, “lung screening” on your site, they can take the related HRA and once complete, go right back to where they were. It is a better user experience.
Good news is, this is as simple as embedding YouTube code. For more detail on how to implement the lightbox option, visit our Support Site. If you’re unsure if you have this implementation currently in place, reach out to your Strategic Client Partner for assistance. Note, some clients may have technical limitations that prevent lightbox use. And other clients have special use cases. But our default recommendation is to use it if you can.
Michael Venske
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