We all know that the real estate on the homepage is a hot commodity – everyone wants to make sure that their service is promoted to all that visit the page. But, do all services and promotions provide the same level of engagement and ROI as your HRAs do?
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Hospital Marketing Saves Lives – Video Testimonial
Hey, hospital marketers! Stop every once in a while and remind yourselves that your work saves lives!
Read MoreBest Practice: Run Your HRAs in Lightbox Mode
For best response, your HRAs should pop over the launch page in a “lightbox” on desktop screens. Your website will be dimmed out in the background for context.
Read MoreHospital Websites vs. ADA Compliance
ADA compliance for web access will be a more significant challenge in 2018 than most healthcare marketers and vendors are ready for.
Read MoreHospital Marketing Saves Lives – Video Testimonial
Hey, hospital marketers! Stop every once in a while and remind yourselves that your effort saves lives! Adventist HealthCare posted an inspirational video testimonial on their blog from a patient who credits them with saving her life. They use one of our Medicom Health assessments which uncovered a major health issue that timely intervention corrected.
Read More7 Tips To Deliver A Consumer-Centric Website Experience
To successfully deliver a consumer-centric experience, your online presence needs to be where consumers can go to learn, engage, and easily transact their healthcare. Here are some tips on delivering a meaningful online experience.
Read More4 Tips For A More Efficient Website
According to Mobile Insights, consumers spend more time on their mobile devices than desktop. So if your website is not mobile-friendly, it is time for a complete redo. However, updating your website should be an ongoing process of editing and adding content.
Read MoreFour Tips to Make Your Website More Searchable
Consumers often first turn to the internet for health information. What can you do to make your website more searchable?
Read MoreSimple Navigation + Clean Design = Effective Hospital Websites
Making it easier for patients to find what they are looking is the first step toward an effective hospital website.
Read MoreSHSMD Annual Conference 2011 Review: New Trends
This past week I attended one of the largest hospital marketing conferences in the country, the Society for Healthcare Strategy and Market Development (SHSMD) Annual Conference, held in Phoenix, AZ. These events always offer many networking and learning opportunities, and SHSMD was no exception. Through the individual sessions and presentations some new online marketing trends became apparent. It was […]
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