For best response, your HRAs should pop over the launch page in a “lightbox” on desktop screens. Your website will be dimmed out in the background for context.
Completion, conversions, hospital websites
ADA compliance for web access will be a more significant challenge in 2018 than most healthcare marketers and vendors are ready for.
ADA compliance, hospital websites
Hey, hospital marketers! Stop every once in a while and remind yourselves that your effort saves lives! Adventist HealthCare posted an inspirational video testimonial on their blog from a patient who credits them with saving her life. They use one of our Medicom Health assessments which uncovered a major health issue that timely intervention corrected.
Adventist Healthcare, Ah-ha moments, blog, hospital websites, HRA, Medicom Health, testimonial, video
Recently, I’ve read several articles where the term “consumerism” is taking the place of “patient engagement.” This switch in terminology may be signs of a new way of thinking about healthcare consumers. It emphasizes a more consumer-centric experience. To successfully deliver a consumer-centric experience, your online presence needs to be robust. Consumers need to be able […]
consumerism, Facebook, hospital websites, patient engagement, social media, website
If your organization built their website more than a few years ago it’s time for an update, if for no other reason than the fact that usage patterns have changed dramatically. According to Mobile Insights, consumers spend more time on their mobile devices than desktop. So if your website is not mobile-friendly, it is time for […]
health assessments, hospital websites, Medicom Health Assessments, website
Consumers often first turn to the internet for health information. What can you do to make your website more searchable?
health information, hospital websites, social media, website
Making it easier for patients to find what they are looking is the first step toward an effective hospital website.
hospital websites
This past week I attended one of the largest hospital marketing conferences in the country, the Society for Healthcare Strategy and Market Development (SHSMD) Annual Conference, held in Phoenix, AZ. These events always offer many networking and learning opportunities, and SHSMD was no exception. Through the individual sessions and presentations some new online marketing trends became apparent. It was […]
annual conference, business, community health, conferences, hospital marketing, hospital websites, hospitals, market development, new trends, shsmd, social media, wellnessPlease do not hesitate to contact us with questions, comments, requests, feedback, etc.
At their simplest, HRAs ask health related questions and apply algorithms to calculate results to stratify users into groups.
They often use clunky, lengthy annual HRAs to quickly gather self-reported health metrics and determine how much you might cost them over time. They are not typically designed to help the individual take concrete action.
We believe if you make it easy for users to educate and motivate themselves, they will willingly opt-in to your messaging.
