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Recordings

Recording:

2021 Healthcare Digital Marketing Trends Survey Results

2021 Healthcare Digital Marketing Trends Survey Results

Nov 10, 2021

Key Takeaways & Insights for Hospital Marketers

Presented by:
Ben Dillon, Chief Strategy Officer at Geonetric

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Recording:

Embrace Consumerism: Building a Post-Health System Brand

Embrace Consumerism: Building a Post-Health System Brand

Sep 15, 2021

How COVID, Consumerism & Competition Require Health Systems To Rethink Marketing Strategy

Presented by:
Chris Bevolo, Chief Brand Officer at ReviveHealth

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Recording:

How Google is Co-Opting the Patient Journey & What You Can Do About It

How Google is Co-Opting the Patient Journey & What You Can Do About It

Aug 18, 2021

Why Health System Marketing MUST Adapt Now to Google’s New Reality and Where to Start

Presented by:
Annie Haarmann, Head of Strategy and Consulting, Healthcare and Life Sciences at Reputation

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Recording:

Guest Webinar – A Modern Healthcare MarTech Approach

Guest Webinar – A Modern Healthcare MarTech Approach

Jul 14, 2021

How Digital Marketing Can Leverage Trust, Embrace Patient Experience and Adapt to a Cookie-Free World

Presented by:
Chris Boyer, Principal and Sr. Digital Strategist at @chrisboyerLLC
Reed Smith, Vice President, Digital Strategy at Jarrard Phillips Cate & Hancock

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Recording:

Reboot Your Patient Revenue Funnel! (Part 3 of 3)

Reboot Your Patient Revenue Funnel! (Part 3 of 3)

Jun 16, 2021

PART 3 of 3: Creating a Conversion Path from Engagement to Encounter

Presented by:
Jane Crosby, Vice President of Strategy at True North Custom

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Recording:

How Intent Marketing Will Drive Patient Volume in 2021

How Intent Marketing Will Drive Patient Volume in 2021

May 19, 2021

Health Systems Can Leverage Consumers Shift to Digital Interactions for Service Line Growth

Presented by:
Carrie Liken, Head of Industry for Healthcare at Yext

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Recording:

Why & How to Use Mobile to Capture Today’s Health Consumers

Why & How to Use Mobile to Capture Today’s Health Consumers

Apr 28, 2021

Mobile Strategies for Health Systems to Create the Next-Generation Digital Front Door

Presented by:
Jeff Harper, CEO at Duet Health

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Recording:

Reboot Your Patient Revenue Funnel! (Part 2 of 3)

Reboot Your Patient Revenue Funnel! (Part 2 of 3)

Apr 7, 2021

PART 2 of 3 – EVALUATION Stage Strategies: How to Guide Decisions & Grow Volume for 2021

Presented by:
Jane Crosby, Vice President of Strategy at True North Custom

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Recording:

Three Simple Ways to Rebuild Service Line Volumes in 2021

Three Simple Ways to Rebuild Service Line Volumes in 2021

Mar 17, 2021

Tips & Tricks to Leverage Existing Health System Resources Yet Amplify New Patient Growth

Presented by:
Jessica Walker, Founder & CEO at Care Sherpa

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Recording:

Reboot Your Patient Revenue Funnel! (Part 1 of 3)

Reboot Your Patient Revenue Funnel! (Part 1 of 3)

Feb 17, 2021

PART 1 of 3 – Research Stage Strategies: How to Grow Audience & Awareness in 2021

Presented by:
Jane Crosby, Vice President of Strategy at True North Custom

Read More

Recording:

2020 Healthcare Digital Marketing Trends Survey Results

2020 Healthcare Digital Marketing Trends Survey Results

Dec 16, 2020

Key Takeaways & Insights for Hospital Marketers

Presented by:
Ben Dillon, Chief Strategy Officer at Geonetric

Read More

Recording:

Digital Adoption Has Vaulted 5 Yrs Forward. Is Healthcare Ready?

Digital Adoption Has Vaulted 5 Yrs Forward. Is Healthcare Ready?

Dec 2, 2020

Explore the implications of leaping digital healthcare marketing forward in a span of weeks

Presented by:
Chris Boyer, Principal and Sr. Digital Strategist at @chrisboyerLLC
Reed Smith, Vice President, Digital Strategy at Jarrard Phillips Cate & Hancock

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