Today, healthcare consumers are highly influenced by online ratings when selecting their providers. Therefore, online reputation management is critical, but can seem like an overwhelming task. Stop worrying! Join us to learn what you need to include in your reputation management program, and how to start immediately.
Presented by Aaron Clifford, SVP of Marketing at Binary Fountain.
Presented by:
Aaron Clifford, SVP of Marketing at Binary Fountain
Hospital marketers are expected to produce MORE content for MORE channels than ever before– often with NO ADDITIONAL resources. Join us to hear Reba share low-cost ways to streamline your process, increase bandwidth, yet retain efficacy. Leverage her hard-won writing tips, suggestions and fool-proof templates to turbo-charge your content generation process without compromising budgets.
Presented by:
Reba Thompson, Director of Client Partnerships at WriterGirl
Discover how interactive content can enhance hospital website lead-generation and patient acquisition by adapting to your visitors’ needs & wants.
Presented by:
Shawn Gross, VP of Digital Transformation at ReviveHealth
Eric Silberman, President of True North Custom, will share proven strategies for utilizing integrated content & marketing technology to drive brand and service line growth.
Presented by:
Eric Silberman, President at True North Custom
Make Google, Yelp, & Facebook feedback work for your hospital, not against. Discover ways to control the conversation and gain tactical insights.
Reed Smith of Social Health Institute hosts this valuable presentation.
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Ben Dillon, chief strategy officer at Geonetric, shared key takeaways and insights from their popular 2018 Healthcare Digital Marketing Trends Survey.
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Invest less than an hour and walk away with some real world inspiration for increasing patient acquisition:
1) Best tactics for active and passive healthcare audiences
2) Tweaking acquisition funnels to actually convert
3) Realistic campaign performance benchmarks
What do consumers want from your hospital? Help with current health concerns!
Enable them express their concerns and then dialog with them about those topics.
What if there were an easy solution to get your email marketing automation aligned with your audience’s HRAs quickly and easily? Personalized content is what it all seems to be about these days. And consumers are taking personalized health risk assessments in higher numbers than ever, giving you powerful data about your audience and what […]
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Traditionally, healthcare marketing has consisted of one-to-many advertising. A billboard or bus wrapper is designed to reach as many people as possible in the hopes a small percentage will need your services. However, with today’s information overload, the way to grab attention is one-to-few advertising.
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Hospitals and health systems are facing dramatic challenges in the way they are trying to reach, and build relationships with patients and potential patients. From branding, marketing, patient acquisition, population health management, and patient access, the old way of reaching and engaging these audiences are becoming fragmented and losing effect.
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Thank you for your interest.