Oct 14, 2020
Get The Most Bang For Your Marketing Bucks.
Presented by:
Ed Bennett, Founder at MarTech.Health
Recording:
Finding Healthcare Marketing Partners When Budgets Are Tight
Recording:
Get Ready! How the Digital Patient Journey is Changing
Sep 30, 2020
Leverage What Data Reveals About the Shift in Today’s Healthcare Consumer Behavior.
Presented by:
Andrew Rainey, EVP of Strategy & Corporate Development at Binary Fountain
Recording:
Survey Results: Pandemic Impact on Hospital Marketers
Aug 26, 2020
How Health System Marketers (Like You) Are Meeting Current and Upcoming Challenges
Presented by:
Mike Schneider, Executive Vice President and Co-Founder at Greystone.Net
Recording:
How to Optimize HRAs for Health System Marketing
Jul 29, 2020
Case Studies: Improving HRA Traffic to Increase Health System Service Line Revenue
Presented by:
Dave Griffith, VP Analytics & Insights at Healthgrades
Hilary Manley, Director Analytics & Insights at Healthgrades
Recording:
Make Your Hospital Content Stand Out During (and After) COVID-19
Jul 15, 2020
Set Your Health System Apart with Content that Calms and Clarifies
Presented by:
Ahava Leibtag, President at Aha Media
Recording:
Forced Evolution: How COVID-19 Changed Content Marketing
Jun 17, 2020
Why Health System Marketers Must Expand & Evolve Their Content Strategy
Presented by:
Jane Crosby, Vice President of Strategy at True North Custom
Recording:
From Crisis Communication to Service Line Marketing
May 20, 2020
How Health System Marketers Can Quickly Shift from Crisis to Recovery
Presented by:
Ben Dillon, Chief Strategy Officer at Geonetric
David Sturtz, Vice President of Marketing & Business Development at Geonetric
Recording:
Post-COVID-19: Prepping for Pent-Up Patient Demand
May 6, 2020
Webinar Recording: Strategies for Health System Marketers to Plan Now for Post-Pandemic Backlogs & Workflows
Presented by:
Jessica Walker, Founder and CEO at Care Sherpa
Recording:
Intent Marketing for COV19: Optimize Hospital Website Use
Apr 15, 2020
Today’s online consumers use search to actively seek solutions for problems, including health concerns. They expect quick, clear options via many channels. If you can’t provide them, someone else will. Join us to hear Carrie Liken of Yext share tips for shifting from push marketing to intent marketing.
Presented by:
Carrie Liken, Head of Industry for Healthcare at Yext
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