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Recordings

Recording:

Webinar: Customer Personas to Reach Measurable Objectives

Webinar: Customer Personas to Reach Measurable Objectives

Sep 16, 2016

The rise of “consumerism of healthcare” has countless aspects and is now beyond just a hyperbole trend. Creating customer personas to reach measurable marketing objectives is the foundation for success in this new era of healthcare marketing. Join us and learn: How to develop customer personas with a clear, efficient process. Tips for conducting interviews […]

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Recording:

Webinar: Engaging Patients With Video Storytelling

Webinar: Engaging Patients With Video Storytelling

Aug 31, 2016

Learn how to use the power of video storytelling to define your brand and communicate the right message. Guest presenters Jesse Roesler, founder and creative director at Bolster Creative and Daniel Bergin, Emmy-winning video storyteller will discuss insider tips for how to use the power of storytelling in a meaningful way to define your healthcare […]

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Recording:

Webinar: Why Marketing to Women Doesn’t Work

Webinar: Why Marketing to Women Doesn’t Work

Aug 10, 2016

Hear author, Dr. Jenny Darroch as she breaks down her research on what does work when marketing to women. Listeners will learn: 3 strategic questions marketers should ask themselves to launch a successful female-focused campaign. 3 challenges that marketers face targeting women and tips to overcome them. 3 top recommendations for more effective marketing to […]

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Recording:

Webinar: 5 Advanced Elements of Google Analytics

Webinar: 5 Advanced Elements of Google Analytics

Jul 27, 2016

If you’re like most marketers who use Google Analytics, you use the basic graphs and never dig much deeper. Join Jeff Sauer, Google Analytics trainer, and renowned speaker, as he explains useful elements that are just waiting for you to use. You’ll learn: How to get the most out of Google’s attribution modeling tool. Latest […]

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Recording:

Webinar: 3 Ways that Healthcare Marketers Can Win On Google

Webinar: 3 Ways that Healthcare Marketers Can Win On Google

Jul 13, 2016

Google is by far the #1 search engine with more than 65% of all internet searches. Staying on top of Google’s releases and capabilities is one of digital marketing’s biggest challenges. Join us as we learn from Google’s healthcare executive team how healthcare marketers can win with Google’s latest release: Advanced ways to build a […]

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Recording:

Webinar: Stuck In Time With Facebook Ads

Webinar: Stuck In Time With Facebook Ads

Jun 8, 2016

Join us in this 30-minute mighty workshop with nationally recognized expert, Tracy Petrucci. Specifically developed for healthcare marketers challenged with patient acquisition and engagement. Healthcare marketers use Facebook all the time to engage with a variety of audiences. Learn how to use it to its fullest potential.

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Recording:

Webinar: 7 Things Healthcare Marketers can Do on Facebook for Real Results

Webinar: 7 Things Healthcare Marketers can Do on Facebook for Real Results

May 25, 2016

Join us in this 30-minute mighty workshop with nationally recognized expert, Tracy Petrucci. Facebook marketing has reached a new dimension! Please join us as nationally recognized Facebook expert Tracy Petrucci covers the untapped potential of Facebook marketing in a (2) two-part series. Specifically developed for healthcare marketers challenged with patient acquisition and engagement. Facebook is […]

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Recording:

Webinar: Healthcare Executive Series – Erin Newkirk

Webinar: Healthcare Executive Series – Erin Newkirk

May 4, 2016

We kick off the series with Erin Newkirk who recently joined Bright Health, a new health insurance startup, as Chief Marketing Officer. Before joining the Bright Health team, Erin founded the award-winning Red Stamp correspondence platform, which was acquired by the Taylor Corporation and selected as one of “100 Brilliant Companies” by Entrepreneur Magazine. Erin […]

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Recording:

Webinar: Patient-Focused Marketing

Webinar: Patient-Focused Marketing

Jun 30, 2022

As consumers continue to become savvier and take charge of their health, marketers must adapt their strategy to provide patients the information and care they want, when and where they’re searching.

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  • How to Use Personalization to Improve Healthcare Consumer Experiences
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Banner Health

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Company Posts

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Video Spotlight: Embrace Consumerism: Building a Post-Health System Brand (Chris Bevolo from Revive)
Milestone: 2 million health risk assessment (HRA) completions! 

HRA Posts

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Our HRAs Can Help Promote National Immunization Awareness Month in August
Join us at the 2022 NESHCo Annual Conference
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HRA Case Studies

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How Banner Health’s HRAs Drove Patient Engagement & Service Line Revenue
How Baptist Health Increased HRA Completions & Service Line Revenue
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