Why Integrated Social PR is Key to 21st Century Communication Many still consider media relations to be still PR’s strong suit. However, in a multi-faceted communication world, practitioners can no longer afford to function in a silo. In 2016, integration is the name of the game, and social media plays a key role. But in […]
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The rise of “consumerism of healthcare” has countless aspects and is now beyond just a hyperbole trend. Creating customer personas to reach measurable marketing objectives is the foundation for success in this new era of healthcare marketing. Join us and learn: How to develop customer personas with a clear, efficient process. Tips for conducting interviews […]
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Learn how to use the power of video storytelling to define your brand and communicate the right message. Guest presenters Jesse Roesler, founder and creative director at Bolster Creative and Daniel Bergin, Emmy-winning video storyteller will discuss insider tips for how to use the power of storytelling in a meaningful way to define your healthcare […]
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Hear author, Dr. Jenny Darroch as she breaks down her research on what does work when marketing to women. Listeners will learn: 3 strategic questions marketers should ask themselves to launch a successful female-focused campaign. 3 challenges that marketers face targeting women and tips to overcome them. 3 top recommendations for more effective marketing to […]
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If you’re like most marketers who use Google Analytics, you use the basic graphs and never dig much deeper. Join Jeff Sauer, Google Analytics trainer, and renowned speaker, as he explains useful elements that are just waiting for you to use. You’ll learn: How to get the most out of Google’s attribution modeling tool. Latest […]
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Google is by far the #1 search engine with more than 65% of all internet searches. Staying on top of Google’s releases and capabilities is one of digital marketing’s biggest challenges. Join us as we learn from Google’s healthcare executive team how healthcare marketers can win with Google’s latest release: Advanced ways to build a […]
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Join us in this 30-minute mighty workshop with nationally recognized expert, Tracy Petrucci. Specifically developed for healthcare marketers challenged with patient acquisition and engagement. Healthcare marketers use Facebook all the time to engage with a variety of audiences. Learn how to use it to its fullest potential.
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Join us in this 30-minute mighty workshop with nationally recognized expert, Tracy Petrucci. Facebook marketing has reached a new dimension! Please join us as nationally recognized Facebook expert Tracy Petrucci covers the untapped potential of Facebook marketing in a (2) two-part series. Specifically developed for healthcare marketers challenged with patient acquisition and engagement. Facebook is […]
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We kick off the series with Erin Newkirk who recently joined Bright Health, a new health insurance startup, as Chief Marketing Officer. Before joining the Bright Health team, Erin founded the award-winning Red Stamp correspondence platform, which was acquired by the Taylor Corporation and selected as one of “100 Brilliant Companies” by Entrepreneur Magazine. Erin […]
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As consumers continue to become savvier and take charge of their health, marketers must adapt their strategy to provide patients the information and care they want, when and where they’re searching.
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