Nov 3, 2016
Watch a special Q&A session with Anuraag Khandelwal, Account Executive, Google Healthcare. Anuraag shares insights on the five most frequent questions healthcare marketers ask Google and answers questions during the Q&A.
Read MoreRecording:
Webinar: 5 Questions Every Healthcare Marketer Wants Google to Answer (Part 2)
Recording:
Webinar: 5 Questions Every Healthcare Marketer Wants Google to Answer (Part 1)
Nov 1, 2016
Watch a special Q&A session with Anuraag Khandelwal, Account Executive, Google Healthcare. Anuraag shares insights on the five most frequent questions healthcare marketers ask Google and answers questions during the Q&A.
Read MoreRecording:
Webinar: 7 Lessons From Rockstar Consumer Brands
Oct 7, 2016
Get inspired and spark your creativity as we explore the changing new trends that Rockstar consumer brands are using to shake up consumer marketing.
Read MoreRecording:
Webinar: Unleashing Your Inner Social PR Superhero
Oct 5, 2016
Why Integrated Social PR is Key to 21st Century Communication Many still consider media relations to be still PR’s strong suit. However, in a multi-faceted communication world, practitioners can no longer afford to function in a silo. In 2016, integration is the name of the game, and social media plays a key role. But in […]
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Webinar: Customer Personas to Reach Measurable Objectives
Sep 16, 2016
The rise of “consumerism of healthcare” has countless aspects and is now beyond just a hyperbole trend. Creating customer personas to reach measurable marketing objectives is the foundation for success in this new era of healthcare marketing. Join us and learn: How to develop customer personas with a clear, efficient process. Tips for conducting interviews […]
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Webinar: Engaging Patients With Video Storytelling
Aug 31, 2016
Learn how to use the power of video storytelling to define your brand and communicate the right message. Guest presenters Jesse Roesler, founder and creative director at Bolster Creative and Daniel Bergin, Emmy-winning video storyteller will discuss insider tips for how to use the power of storytelling in a meaningful way to define your healthcare […]
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Webinar: Why Marketing to Women Doesn’t Work
Aug 10, 2016
Hear author, Dr. Jenny Darroch as she breaks down her research on what does work when marketing to women. Listeners will learn: 3 strategic questions marketers should ask themselves to launch a successful female-focused campaign. 3 challenges that marketers face targeting women and tips to overcome them. 3 top recommendations for more effective marketing to […]
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Webinar: 5 Advanced Elements of Google Analytics
Jul 27, 2016
If you’re like most marketers who use Google Analytics, you use the basic graphs and never dig much deeper. Join Jeff Sauer, Google Analytics trainer, and renowned speaker, as he explains useful elements that are just waiting for you to use. You’ll learn: How to get the most out of Google’s attribution modeling tool. Latest […]
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Webinar: 3 Ways that Healthcare Marketers Can Win On Google
Jul 13, 2016
Google is by far the #1 search engine with more than 65% of all internet searches. Staying on top of Google’s releases and capabilities is one of digital marketing’s biggest challenges. Join us as we learn from Google’s healthcare executive team how healthcare marketers can win with Google’s latest release: Advanced ways to build a […]
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Webinar: Stuck In Time With Facebook Ads
Jun 8, 2016
Join us in this 30-minute mighty workshop with nationally recognized expert, Tracy Petrucci. Specifically developed for healthcare marketers challenged with patient acquisition and engagement. Healthcare marketers use Facebook all the time to engage with a variety of audiences. Learn how to use it to its fullest potential.
Read MoreRecording:
Webinar: 7 Things Healthcare Marketers can Do on Facebook for Real Results
May 25, 2016
Join us in this 30-minute mighty workshop with nationally recognized expert, Tracy Petrucci. Facebook marketing has reached a new dimension! Please join us as nationally recognized Facebook expert Tracy Petrucci covers the untapped potential of Facebook marketing in a (2) two-part series. Specifically developed for healthcare marketers challenged with patient acquisition and engagement. Facebook is […]
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Webinar: Healthcare Executive Series – Erin Newkirk
May 4, 2016
We kick off the series with Erin Newkirk who recently joined Bright Health, a new health insurance startup, as Chief Marketing Officer. Before joining the Bright Health team, Erin founded the award-winning Red Stamp correspondence platform, which was acquired by the Taylor Corporation and selected as one of “100 Brilliant Companies” by Entrepreneur Magazine. Erin […]
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