Many health systems are beginning to gradually open the door to elective services. In the topsy-turvy world of the pandemic, marketing plans need a revamp. So, the question is what to do first?
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The Power of Telehealth
Public health during the novel coronavirus pandemic is a huge concern, since it is likely that treatment or vaccines for COVID-19 may take months or even years to develop and deploy. It’s important for healthcare marketers to get up to speed with innovative virtual care technologies, like telehealth, that work well during these days of social distancing and increased strain on the health care system.
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Where Are All the ER Patients?
ER patients are down nearly 50% since the start of the COVID-19 pandemic. Of course, morbidity and mortality have increased accordingly.
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Keep Marketing! Healthcare’s New Normal is Here
Now is not the time to stop spending marketing dollars. The onus falls to marketing to attract and retain high value patients. Finding a message that focuses on safety and meeting consumer needs is crucial. Tools like online health risk assessment can be key to re-engaging past patients and identifying new ones.
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What’s Your Number? Activation Scoring is a Path to ROI
The Client Success Team (CST) at Medicom Health has created an Activation Scoring tool to provide a customized and complimentary review of each live HRA, upon request to help you on your path to ROI.
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Forced Evolution: How COVID-19 Changed Content Marketing
Why Health System Marketers Must Expand & Evolve Their Content Strategy
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